The concentrated messaging the instant you walked through the door was that fat women could also be stylish and sexy, dammit, and if you didn't believe in the possibility of that, you were in the wrong store.
As a psychologist, having a patient say something out loud makes it have an exponential importance than just thinking about it. How about if I am hearing myself insult myself, over and over, day after day?
Tina Fey recently said that she won't talk crap about her own body in front of her daughters because she doesn't want to set a bad example. I wonder if my mom did the same thing, but now that I've grown up, she no longer has to maintain the illusion.