How Closely Do BITE Beauty Lip Colors Match Their Fruity Namesakes?

I tested five colors up against the real foods they're named after.
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Publish date:
July 6, 2015
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lipsticks, food, Bite Beauty, fruit

BITE Beauty makes some of my favourite lip colours, and their matte, rubberised packaging is beautiful in that entirely-impractical-and-filth-attracting way. And as much as I love a silly name, I like that their products are often named after fruit, in a straightforward system that means it should be easy to know what you’re getting.

BITE products are also, apparently, "healthy enough to eat," but if you think that’s where this story is going, you can think again. I’m not particularly interested in whether their lipsticks taste like the fruit they’re named after. Annie took care of that already, after all. I wanted to know if they’re true in colour to their namesake fruit.

Here’s what we’re working with: BITE High Pigment Pencils in Rhubarb and Pomegranate, and BITE Luminous Creme Lipsticks in Fig, Date, and Retsina. You might have noticed that they’re all miniatures, because a) I love tiny things, b) I love a good seasonal set, and c) I can’t quite justify the full price cost of a lot of BITE’s products.

The High Pigment Pencil in Rhubarb is possibly my favourite lip colour ever, but strangely, I can only tolerate actual rhubarb at best. Is rhubarb a fruit or a vegetable? (I realise that sounds like a dumb question, but I’ve only ever eaten it in sweet dishes.) This isn’t too bad of a colour match, considering that "The colour of the bit of the rhubarb stalk where it transitions from green to red" won’t fit on the end of the tube.

So it turns out it’s impossible to find fresh pomegranates out of season in little old New Zealand. For the sake of the story, I bought an uncomfortably expensive bag of freeze-dried pomegranate seeds. Did they name the lip pencil for the colour of the seeds, or the outside of the fruit? Either way, this product pulls more of a true red than the pinkiness you see in a pomegranate. I’m giving it a B- for accuracy.

Even if I set aside the fact I don’t like dates because they ruin every baked good they’re added to, I thought that BITE had missed the mark here. These dates are so much darker than the lipstick! Then I went on Wikipedia and discovered that there are so many varieties of dates that they’ve pretty well covered their asses by using it as a shade name. Crafty.

Finding fresh figs posed another challenge for me, as their season is short and apparently they don’t keep or travel well once picked. This means most people will be familiar with dried figs, though, and while these don’t resemble BITE’s Fig shade much at all, at least the tone is kind of similar.

I’m not going to pretend I knew what retsina was before writing this. Turns out it’s a Greek white wine flavoured with pine resin, and it’s an acquired taste (I may or may not have poured this glass out without finishing it). Sometimes it can be a rosé wine, but the several options at my local bottle store were all white-wine-coloured, and decidedly more yellow than the BITE lipstick.

What I’ve learned here is that naming a lipstick accurately with a descriptive name is incredibly difficult, and perhaps this is why we have so many lip products with non-literal names like Hunk or Girl About Town. (Rachel’s collection of silly nail polish names starts to make a little more sense.)

What is the most accurately-named lipstick colour you’ve encountered? What about the least accurate?