M.A.C.'s "Underage" Lip Gloss Sends the Wrong Message

The glittery baby pink color should remind you of the preteen days when you covered your mouth in all the frosty pink goop you could get your hands on.
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Publish date:
March 2, 2015
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Tags:
mac, cosmetics, youth, lip gloss, Lolita

We get that lip gloss names are supposed give you the oomph you need to start an affair with the mail man. But seeing as “underage” defines a person too young to engage legally in sex or alcohol, M.A.C.’s ever popular “Underage” tinted Lipglass is not a good idea.

Someone should have probably stopped this “sexy, sweet” name from happening and replaced it with something more suitable. (Unfortunately, “illegal fetish for a creepy perv,” was too long to fit on the tube of lip gloss.) Strangely the glittery baby pink color should remind you of the preteen days when you covered your mouth in all the frosty pink goop you could get your hands on.

According to M.A.C., it’s really about being a young Bridget Bardot or something. Terry Barber, M.A.C. Cosmetics’ director of makeup artistry, explained the name to The Guardian this way:

“M.A.C. Underage Tinted Lipglass is a gorgeous baby pink which looks really youthful (hence the name) if worn in the right way. It’s a white pink, so quite simply don’t put too much on. Go with a micro thin layer and tap it to the edge of the lips with the fingertip for a plump, juicy nude. It’s great with black kohl on the eyes. Think young Bardot.”

If “underage” doesn’t quite mean “youthful” to you, channel Bardot with big sexy hair and one of M.A.C.’s more appropriate choices — like “Nymphette” or “Candy Yum Yum.”

Reprinted with permission from the Frisky. Want more? Check out these related stories:

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