OPEN THREAD: HommeMystere Makes Lady-Styled Bras And Panties For Dudes (Gay, Straight, Or Whatever!)

I don't know about you guys, but for me this one is getting filed under "Why didn't I think of this first I COULD BE A MILLIONAIRE RIGHT NOW."

Apr 30, 2013 at 12:30pm | Leave a comment

HommeMystere is an Australian lingerie company that makes ladies' lingerie tailored to the needs of men. From The Frisky

Earlier this month, the Australian company made a splash at the Las Vegas International Lingerie Show, with a provocative runway show featuring men in frilly g-strings, slips and lacy bras. Started by Brent Krause and his wife Lara, HommeMystere aims to make “comfortable men’s panties that really do fit, bra straps that don’t fall off the shoulder, teddies that don’t ride up halfway through the night and quality soft fabrics that feel great for all day wear.” 

The website is so worth a browse, y'all, although I would caution against doing so at work, unless you are quite certain your employer enjoys frilly-underthinged beweinered crotch shots. After just a cursory perusal, I find myself sincerely admiring this idea and this company, which manages to tackle a massively taboo concept with good humor and a total lack of shame, judgment or apology. 

I mean, check out the "c-string," which seems to be an amazing little lacy penis-cozy. I have no idea how it stays on (apparently whalebone is involved) but I am pretty bad even with figuring out how complicated lingerie marketed to my own gender works so my confusion is probably not surprising.

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UNDERPANTS GAMING FOREVER

I also love that it is explicitly orientation-neutral, and doesn't assume anything about its customers (which is fitting, considering that it's long been thought -- based on what little self-reported data we have on this incredibly sensitive topic -- most men who "cross-dress" in this way also identify as straight). Indeed, the "trailer" (also NSFW -- but seriously, you HAVE TO WATCH IT) for the company's products features an ostensibly heterosexual couple. 

 So what do you guys think? Is this an awesome company throwing a positive spotlight on what too many men consider a dark and shameful secret? Are they doing it wrong somehow? You know what the comments are for.