What is a time of joy for many women was my darkest hour.
I guess we truly are living in the future, as the makers of First Response pregnancy tests have unveiled a digital model that communicates with the First Response app. Drug Store News Reports:
Unveiled earlier this year at the 2016 Consumer Electronics Show, the Pregnancy PRO digital pregnancy test syncs directly to the First Response app on a user's mobile device. Once synced, the app provides women with step-by-step assurance through her testing process, as well as a variety of resources to help reduce stress during the three-minute countdown to the result. Once the result is displayed on the user's test stick, the result will sync to the user's mobile device and the app will provide a personalized action plan based on the user's data input and the test result.
The app has a helpful "don't let me be alone with my thoughts" feature, the distract you for the three minutes it takes the test to do its thing:
During the three-minute wait time, the user is offered a variety of options to help ease anxiety, including:
Calm Me: Relaxing visual content, such as ocean waves and breathing techniques
Educate Me: Content that informs her, such as fertility quizzes and top conception questions
Entertain Me: Videos to help distract and entertain her, such as cooking tricks and playful animals
I'm going to be honest, there are a whole bunch of things I'd rather do than hang out on a pregnancy test app while I wait for my pregnancy test. These things include but are not limited to:
- Play Neko Atsume
- Play Candy Crush
- Look for Burning Man-approved baby carriers on Beta Brand
- Stalk your old Christian high school friend's Pinterest for wedding/baby nursery inspo
- Find your nearest Planned Parenthood
- Be alone with your thoughts
Once you get your results back, the app will provide you "suggested next steps and informative resources" such as information of fertility, pregnancy fitness tips, suggested questions for your doctor, and the like.
I guess that is kind of helpful, but I wouldn't go so far as to call it "needed." Call me a Luddite, but I don't feel the need for WiFi and Bluetooth in my lady products. It literally sounds like something from SNL's "Drunk Uncle" bit.
This isn't even the first, or the most interesting, time Bluetooth has been part of family planning. Last year, a Kickstarter called "LOONCUP" launched the first Bluetooth enabled "smart menstrual cup," which sends information about your flow to your phone. From their Kickstarter page:
A LOONCUP can do so much more than a tampon, pad, or even a regular menstrual cup can do. It's the world's first smart menstruation cup, and you'll love the way it tells you exactly how full it is, and when it's time to refresh. Your new LOONCUP will precisely track your fluid volume, fluid color, and analyze your cycles. Try finding a tampon, pad, or cup that can do all of that!
Though I would appreciate an app that tells me when to change my menstrual cup or tampon, I don't feel like I need it, you know? Also, I'm not sure why I would need to know the color of my menstrual fluid. Is that something I should be paying close attention to?
How do you guys feel about all of this technology up in your business? Have you tried the LOONCUP? Do you see value in this Bluetooth pregnancy test?