My Favorite New Way to Find Trends on the Web

Besides xoJane, of course.
Publish date:
February 19, 2013
Sponsored Content, personality tests, ArchetypeMe

One of the things that’s frustrating about the Web is that there’s just so much content out there, it can be hard to find the stuff I actually want to read. Even on my favorite sites, I often have to dig to find the articles that I can relate to or that pique my curiosity. Which means I often spend a lot more time searching than actually reading. Considering I barely have time to brush my teeth these days (Ew, I’m so gross), it’s super frustrating when I want to just take a 10-minute break from work to get inspired and can’t even find something by which to be inspired.

(Note: That’s one of the joys of being a writer. You can seriously justify surfing the web by using words like “research,” “inspiration,” and “brainstorming.” Some of the downsides are not knowing where your next paycheck will come from and/or feeling you need to lie to your mother about your profession, but the getting paid to surf the web? Totally makes it all worth it.)

Alas, I digress. So yeah. The World Wide Web and its vast array of content. It’s a good problem to have… Unlike some of you, I remember when I was 12 years old in a house with no television (I do not say this in a faux-superior way, but rather in the sad way of a girl who never got to watch “Headbangers Ball” on MTV and was totally out of the loop on Monday mornings) and if I wanted to entertain myself I either had to read “Sassy” which was just so thin and quick of a read (no offense, Jane) or a book. I know. The olden days were wretched.

But because I survived those traumatic times, I appreciate the Internet so much more than those who grew up with it. I just want to be able to find great stuff to read and watch without combing the Mojave Desert (What? I’m feeling hyperbolic today.)

Enter: ArchetypeMe. I wrote about this a few weeks ago when I took their quiz and found out that my archetype is 43% Creative, 23% Intellectual (ooh la la, fancy me!) and 14% Athlete.

The thing that’s cool about the site though is that it doesn’t just tell you which archetypes you are, it actually curates content that will appeal to you based on your archetype. I just click on whichever tab I’m feeling especially in tune with on any particular day and there are tons of articles, videos, and (my favorite) quizzes tailored to that archetype.

Today for example, I went “behind the scenes” with a lighting director at Fashion Week (Creative), the differences between “upstairs” and “downstairs” verbiage at Downton Abbey (Intellectual), and found a super cute pair of Converse High-Tops (Athlete) that are made by Comme de Garçon and that I’m totally swooning over.

Also, kind of like Pinterest, when you see something you want to share with your community (thank you everyone who added me as a friend), you can easily add it by using the “me” button that you just drag to your bookmark bar and defining which archetype you think it is. In fact, one of my favorite things to do is just browse the community page and see what people are liking and posting.

Basically, it’s just a fun way to discover new content that’s actually interesting to you. I mean, we can’t spend ALL of our time on xoJane, can we?

So, if you haven’t already, take the quiz now and then add me as a friend when you're finished.

And then, if you ever read and loved Charlotte’s Web, go watch this video about how it’s far more important than most grown-ups give it credit for. (I cried.)

In collaboration with ArchetypeMe. As always, we only work with brands we actually like and enjoy using because, otherwise, what's the point?