Why I Launched A Plus-Size Fashion Magazine

I wanted a magazine that "happened" to feature plus size fashion rather than obsessing about size on every page. Society scrutinizes that enough for us, without making a whole magazine about it.
Publish date:
December 12, 2012
fashion, magazines, plus size, slink

Two years ago, SLiNK was born. It didn't happen anywhere glamorous, (St. Pancras station Starbucks pre-refurb) with photographer Dave Wise. I’d decided I wanted a magazine, not just any magazine, but one that shot plus size models in a non-dull, non-commercial and non-cringey way.

Half an hour later, Hughes Model Agency had agreed to sort us some models and I was second-hand smoking a cigarette, whilst we tried to convince a Vodafone sales assistant to help us find a name for the magazine. He failed miserably, luckily SLiNK didn't.

Fast forward two years and I'm the Editor of the UK's only aspirational fashion and lifestyle glossy aimed at women size 14+. We've been featured in the UK's biggest national newspapers, countless blogs, a TV show in the USA and I've become an opinionated radio voice and appeared on the Daybreak sofa -- not bad for a newbie.

SLiNK magazine aims to emulate the slickness and on trend style of its skinnier counterparts such as Elle and Vogue. We work hard to ensure that our written and lifestyle content is on par with our beautiful photoshoots.

The question I get asked the most is, "What made you start SLiNK?"

Well, to start with, I'm a magazine junkie. Even now I binge on monthly glossies, celeb-filled weeklies and slick, bi-annual editorial publications. For me, magazines are the ultimate escapism and a source of inspiration for hundreds of thousands of women the world over.

While trying to make it as a freelance stylist I decided to supplement my income by taking a retail position in a plus size boutique. It wasn't exactly how I'd imagined my career developing -- a fashion design graduate, folding frumpy clothing for a living. I was determined to stay for a month. I was there for over three years.

Styling women up to a size 30 was such a buzz; working with women who often didn’t feel great about themselves and transforming their mood through clothes was amazing and I built a great relationship with some of my personal clients. They wanted to be fashionable and to be able to keep up with their friends and teenage daughters, although many seemed unsure about how to achieve this and worst still, it seemed the industry wasn’t ready to give it to them.

This article originally appeared on xoJane.co.uk. Read the rest here!