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Maybe it’s just my inner Bridezilla yearning to break free, but I have a confession: I LOVE Bridal Week. It’s just like Fashion Week, but for wedding gowns. Simultaneously, it’s nothing like Fashion Week. Let me explain.
Fashion Week is cool, right? All the conceptual fashion and blogger superstars and champagne-drenched parties -- it all adds up to a huge cultural event. Even if you aren’t in the industry or a fashion aficionado, you probably have some inkling of when Fashion Week is happening.
Meanwhile, how many people know when Bridal Week goes down? Or has seen someone baiting street-style photographers by strutting around in a bridesmaid dress? Pretty much...nobody, I’m guessing. It’s a quieter affair, which makes sense when you think about who’s attending: buyers, editors and industry types.
That’s exactly why it’s so enjoyable! First, there’s less of a scene -- in a refreshing way. While Fashion Week draws crowds of industry heavy-hitters and the photographers who love them, Bridal Week doesn’t have street style at all. There aren’t any late-night after-parties, and to my knowledge, celebrities aren’t flocking to the front rows -- unless you count Monty from Say Yes To The Dress: Atlanta, in which case, there you go.
Also, nobody seems to care if you’re not stomping around in Valentino Rockstuds or Louboutins, which is comforting for those of us whose checkered podiatric history requires the wear of orthopedic shoes.
See, while there’s a fashion element to Bridal Week, there isn’t a fashion scene. The goal isn’t to create social-media hype around a brand or a designer, either. Instead, it’s refreshingly honest about its purpose: to show new gowns, and to encourage buyers to order them for their shops. It’s a trade event, not a consumer event, after all.
Of course, it should go without saying that the majority of the dresses are white. A good number of the dresses are quite traditional, too -- frothy tulle ballgowns, lace-covered fit-and-flares, floofy mermaid gowns with corset backs. It’s logical, though, because who wants to go Derelicte on their wedding day? But that doesn’t mean that it’s all predictable. Watters, for instance, had some pretty surprises: a form-fitting gown done in a whisper of lavender, a floaty lace-bodice gown with a sheer back, and even a little bridal romper with bows on the back.
Now, I’m not saying that Fashion Week isn’t fun, or that one week is better than another. (Nor am I implying that the wedding industry is without its issues.) But purely on a happiness level, I think Bridal Week is just a little more joyful. I just hope that it stays that way.