It may sound ridiculous, but it was pretty effective.
"This is not a nail varnish."
Those actual words are printed inside the box of See By Chloe Paint a Scent Eau de Parfum. And I can understand why. The bottle is a little bit bigger than that of a nail polish bottle, and when you twist off the cap, you find that it's attached to a small brush.
If you painted your nails with it, you'd be left with a really crappy colorless manicure and fingertips that smell like bergamot, apple blossom, jasmine, sandalwood and vanilla. So, instead, you should probably use it as intended: a traditional fragrance with a new application.
The inside of the box also says, "A new fragrance gesture." Remember when Rio wrote about product gestures? She referred to them as the choreography of cosmetics, and See By Chloe Paint a Scent was created entirely to invent a new move.
Instead of dabbing the liquid on with a finger, roller-balling it on, or spraying it into the air and letting the mist fall onto you like you're in a Lifetime movie about a woman experiencing snow for the first time, you use the little brush to lightly paint it onto your pulse points.
It may seem gimmicky, but it's actually a great way to get just the right amount of fragrance on your skin. As long as you don't double-dip, you won't be "that one lady who wears way too much perfume."
I wouldn't be surprised if more brands start bottling versions of their fragrances with built-in brushes. Chloe is a trendsetter to begin with, but this idea is one of those "How has this not happened sooner?" things, you know?
Plus, at $35 for half an ounce, it's the perfect size and price if you don't want to commit to the $58, $78 or $98 bottles. Can you say gifty? (Of course you can. But don't. Gifty sounds really juvenile compared to, say, gift.)