BEAUTY DARE: Wear Nighttime Going-Out Makeup During the Day

Does it matter if you go against having that "daytime face"? An investigation.
Publish date:
January 26, 2015
makeup, Urban Decay, beauty dare, Lime Crime, nars, Too Faced, kat von d

I know I don't have to preface this by telling you I live in L.A., since I've written about it SO VERY MUCH. And, like most big cities, there are a ton of people rocking many different ... er ... looks.

Even when my friend and I ran around to take the picture below, we saw a 50-something-year-old guy who dressed like he was in an 80s hair metal band (and he might've been — who knows?), a couple who talked to their two small dogs like they were children and wore fanny packs full of snacks and other pet accessories, naturally, and a woman with six-inch leopard-print platforms walking into the grocery store at 4 p.m.

Initially, I set out to show that it doesn't matter if your makeup is traditionally considered a "nighttime" or "daytime" look.

For reference, see Casual Caitlin, on the left:

Considering certain do's and don'ts articles, and an old acquaintance reprimanding me for putting on two coats of mascara during the day as, "so much mascara should only be worn at night," it made me furiously wonder: What does it matter what time it is? (Other than the lack of light.)

If you're cool with wearing a certain beauty look at night, shouldn't you be fine with it during the day? After all, I've worn purple lipstick and gold eyeshadow at 7 a.m. (Granted, I was watching the sun rise ....)

What I realized during this experience: Personally, no, I'm not okay with it.


So here's what happened:

SITUATION #1: A STROLL THROUGH THE PARK WITH A BOLD LIPI soon realized I *actually* had to exercise.

I applied a coat of Lime Crime's Velvetines lip stain in Pink Velvet ($20, to match my gym shoes, duh, and and went for a hike in Griffith Park.

It wasn't just the bold lip, though — I also applied my go-to complementary nude eyeshadow with Urban Decay's Naked Palette ($54, and contoured my face with bronzing powder by NARS in Laguna ($38,

"I feel like a drag queen," I told my friend as we trekked through the greenery and I heaved like the full-blown smoker I've become. "Except not as glamorous or beautiful. Or awesome."

I got one double-take when the camera wasn't in front of my face. But I was too embarrassed to meet the eyes of anyone else we passed.

We then went to our neighborhood grocery store and I caked on another one of my going-out looks: A smoky eye using Too Faced's Rebel Eyeshadow Palette ($40, and a Bardot–esque pale lip with Kat Von D's Studded Kiss Lipstick in Agatha ($21,

One of the many reasons why I think kids are cooler than adults is because they DGAF, and a little girl wearing a leash backpack gawked at me looking all skittish and uncomfortable near the lunchmeats, accordingly.

"I cannot wait to get out of here," I told my friend as we picked up the groceries we had, in fact, set out to get (not just for research purposes).

"Honestly, you don't look that different," she told me. She held her breath, and scrunched her nose, inspecting my face. "Mmm, nope."

How convincing.

The bottom line: If you're comfortable with how much or whatever shade of makeup you have on, KILL IT, whenever. True beauty is about confidence.

And look at me trying to drop wisdom on you, as if you were a bunch of dummies.

I'll be sticking with my minimal makeup during the day and 20-minutes plus routine at night, thanks. Apparently, I'm only comfortable with wearing liquid eyeliner on top of that "natural" makeup look during the day, and more than that when I'm in a dark place where the ceiling's falling out and most of the people are drunk.

So, your turn: Do you change up your makeup between day and night? Show me how you do (or don't) change it up! There are no do's and don'ts here.

Follow me on Twitter: @caitlinthornton