MY MAKEUP BAG: A Beauty Director's 7 Fashion Week Essentials

Fashion Week chaos can be hell, but a bag full of easy makeup staples gets me through it.
Publish date:
September 13, 2011
makeup, YSL, new york fashion week, NYFW 2011, beauty essentials, bobbi brown, my makeup bag

WELL. What happens every Fashion Week is that I get so freaked out and stressed leading up to it that I crash and burn when it actually arrives and wind up avoiding it as much as possible -- and I’m not going to anymore, I swear! I am committed to in-depth Fashion Week coverage. I am. I AM.

But really there are beauty products that help you get through Fashion Week -- or any chaotic week. Read on.

1. YSL Pur Couture Lipstick #13, Le Orange

YSL lipsticks are really all you need to look chic, ever. The pigments are so vibrant and fantastic. They kill me. When Jane and I interviewed the Kardashian sisters, Kourtney confirmed that her lipstick of choice was indeed this one, a red-orange, by YSL (I knew it!) and that when she goes to the store to buy it, they’re always sold out! You pair it with a bare face and you're good to go.

2. Clinique Kohl Shaper For Eyes in Black-Brown

In addition to a bare face with a bright lip, my other preferred look for Fashion Week is always lots and lots of EYELINER. Yes! And lately I've been ALL about the black-brown shades: They are the color of wet coffee grounds -- that is, inky espresso dark, not quite brown and not quite black. In other words: dramatic yet neutral, and utterly lovely.

This pencil from Clinique isn't a new launch or anything, but it is one of my favorite smudgy pencils of all those found in my many, many makeup bags, and believe me, I have at least 400 or so pencils. Nope, I'm not even making that up.

3. Oscar Blandi Pronto Dry Shampoo To Go

I like this stuff because it's $11 and travel-sized and you can just ruffle it through your roots and it sort of revives everything and leaves a delicate jasmine-y perfume scent behind, while simultaneously plumping up the roots.

During Fashion Week you don’t really have much time to wash your hair and things. Other beauty directors like the famous Eva Chen get their makeup done and blowouts and things for Fashion Week -- I am not nearly that ambitious.

4. Anatomicals Oi! You Throbhead! Headache Relief Balm

Fashion Week is a goddamn headache no matter how you look at it, and I am one of those moron girls who never has Advil or anything even remotely practical in my bag -- though I invariably have like 90,000 other things in there that I definitely do not need, like four pairs of Ray Bans and some empty cocaine bags from three years ago.

This is a lovely little herbal-smelling balm from one of my favorite UK beauty companies. You rub it on your temples and things and sort of breathe to feel better, and it sort of works.

5. ORBIT Gum Designed by Mint+Serf

Obviously during Fashion Week I ONLY chew gum with uber-chic packaging designed by strapping and brilliant moderately big-headed (literally) Russian-born New York artists like my friend Mike Mint (and his less Russian partner, Serf) (art partner, not life partner). I am quitting smoking right now -- just to be like, F*&K YOU, I CAN to all the cigarette companies and all that, and to my own body -- and so gum chewing has gotten more important than ever. It’s annoying.

But so is everything, I guess, when you’re quitting smoking. Anyway, buy some Mint+Serf merchandise here. I command you to!

6. Bobbi Brown SPF 15 Oil-Free Tinted Moisturizer

This stuff is great for just smoothing all over your face to look glowy and clear and even-toned, and -- if you pick your shade right -- a little bit more golden and tan than you were without it, and seemingly authentically so even though at the end of the day it's just makeup.

It’s a really light formula that blends into skin super-easily (I’ve found that the most popular expensive tinted foundation doesn’t do this too easily). I also love Bobbi Brown’s tinted bronzer gels mixed in with this stuff, but it IS possible to go overboard with the tanning thing, it’s true.

7. Maybelline New York Pulse Perfecting Mascara

I keep hearing that this stuff is getting discontinued and it’s not! I LOVE IT. It’s the perfect black mascara, and I know that some of you don’t “get” the vibrating thing -- but seriously, it’s not that hard to understand.

My technique, designed to negate the need for an eyelash curler: Hold it at the base of your lashes, let it pulse there for a second -- this lets the mascara build up a little, which makes your lashes look thicker -- and then swoop it out, more or less horizontally, as in more toward your ear than toward your mirror. Then keep layering. You can use it all day and night and it just keeps looking better.

So: what are YOUR makeup bag essentials right now? Discuss.