I Tested These Liquid Lipsticks to See If They Really Last 16 Hours, Even Though No One Needs That Kind of Staying Power

Seriously, do you need perfect lipstick for EVERY WAKING HOUR?
Publish date:
April 11, 2016
Rimmel, liquid lipstick, long-lasting lipstick, L'oreal

I like testing the claims of products. I do it on the regular because it's just fun for the more skeptical part of my brain.

I decided to road test a couple of drugstore lipsticks with unnecessarily long-wearing claims to see if they are as bulletproof as they promise.

First up we have the Rimmel Provocalips in the color Kiss Me You Fool, which claims 16-hour kiss-proof wear. This is my tried-and-true lipstick that I wear when I'm going to a party or event or whatever, and I want my lipstick to stay on through the night with copious amounts of eating and drinking.

It is a double-ended liquid lipstick. The first end is the color; apply this to your lips being careful to get a clean outer edge because this does not play nice with liners, and it dries down pretty quickly.

I also suggest you apply and let it dry while smiling like a maniac to prevent it sitting on top of any lines in your lips that could cause the lipstick to crack after it's dried.

The other end is a somewhat thick but not sticky, clear gloss that you apply on top of the lip color after it has completely dried. This gloss adds shine and a lot of initial comfort to the lipstick.

As much as I knew that this lipstick could last through food and frivolity for at least four or five hours, I've never actually worn it for an entire day. I donned this lipstick around 6:30 a.m. and wore it till 10:30 p.m.

I snapped this picture around four in the afternoon. Between applying it that morning and this picture, I had a full day of work and eaten a salad for lunch with an oil-based dressing that I expected would break up the lipstick.

Besides the disappearance of the gloss and a bit of flaking on the insides of my lips where a lot of that food action was going down, after almost 10 hours of wear I was happy how it was going even though my lips were feeling dry.

Cut to the end of the day, after even more oily food and a yoga routine that felt SO wrong in makeup. This lipstick held up really poorly in the last leg.

Rimmel's Provocalips worn for 16 hours straight really ended up feeling heavy and dry on my lips, which became more noticeable as the day went on. Also, good Lawd, that flaking. It got to the point that I could feel the individual flakes on my lips and it was driving me crazy.

If you had a shorter event or even a regular workday, this will be just fine, but for all-day wear, this just didn't cut it.

Day two, I went for the new-to-my-collection L'Oreal Infallible Pro-Last Lip Color in the shade Coral Constant. The Infallible line has yet to fail me (seriously) so I expected great things.

I chose the Infallible line over the similar dual-ended Maybelline Superstay line because there were many more cream colors available, whereas Maybelline seemed to have a lot of glitter in their 24-hour lipsticks, which is not my jam. L'Oreal owns Maybelline, though, so I figured the formula wouldn't be terribly different.

This lipstick works in the exact same way as Rimmel Provocalips, except the second step is a balm, but it gives the same glossy results. L'Oreal claims it is transfer-resistant and can last up to 24 hours. Which. Is. Crazy. Tell me any instance that you would need to have perfect lipstick for 24 hours straight.

I wore this color from 6:30 a.m. to 10:30 p.m. I noticed right off the bat that this lipstick was much thinner and more comfortable on the lips than the Rimmel, so I was expecting a potentially shorter wear time even though it claims it would wear for even longer.

Although this day was much more low-key, I still managed to eat a plate of beignets for breakfast, complete with lots of powdered sugar to wipe off my lips with no transferring or lipstick eating. I also did a lot more chatting, and I swear I can talk off a regular creamy lipstick just by moving my mouth too much, and this one lasted well.

At the end of the day, I was surprised that this lipstick did not chip nearly as badly as its competitor, but the color did fade quite a lot more. I do think if you really wanted to, this lipstick could last a full 24 hours, but it would continue to fade during that time.

  • What is your favorite long-lasting lipstick?
  • What is the most you've ever put a lipstick through?
  • Have you ever worn a lipstick for a full 24 hours? Because I want to hear that story.