3 New Wet n Wild Products To Shop This February

Including a European favorite that's FINALLY coming to North America.
Publish date:
January 30, 2015
brushes, wet n wild, cruelty-free, drugstore beauty, primer, new launches

Wet n Wild has long been one of my drugstore favorites. I mean, most of their products are under five dollars--and they're also cruelty-free. What's not to love?

Now they've gone and upped their game even more. In February the brand will release cruelty-free natural brushes and a brand new primer, as well as launch its best selling corrector palette in North America. I am loving these new items, so naturally I had to share the details with you guys.

First up are the brushes: an eye shadow brush ($1.99), a powder brush ($3.99), and a foundation brush ($3.99).

The best part about these guys is that they are cruelty-free but still made with natural hair. Does that sound crazy to you? Well, here's the thing: The bristles on these brushes are made from shaved goats. Yeah, shaved goats. When goats start to get a little shaggy, they get spiffy haircuts, and the excess hair is used to make these super-soft, affordable brushes.

They really do blend product wonderfully, and the matte black handles and shiny black ferrules are stylish and look great in any kit. My personal favorite of the three is the foundation brush; it has tapered edges, which are great for applying liquid formulas, especially around the nose.

Then we have the Cover All Primer ($5.99), which Wet n Wild describes as "diamonds in a bottle."

Infused with finely ground white sapphires, this primer gives an overall "blurred" effect to imperfections, reflects light, and smooths and mattifies. Personally, I like using it on its own, without anything on top, as it makes my skin look really lovely after applying a thin layer all over.

And finally, there's the Cover All Correcting Palette ($4.99), which has been a Wet n Wild best seller in Europe for years.

With a creamy purple shade to cancel out any sallowness or yellow spots, a green to correct redness (my biggest problem), yellow to hide the dreariest of bluish dark circles, and a softly shimmering highlighter shade, this is the perfect palette to keep in your purse for those "emergency" situations (like when you sleep in and don't have time to fully primp).

The shades are pigmented and creamy but don't dry out the skin or settle annoyingly into pores. Used in conjunction with the primer, you'll be on your way to that airbrushed look in no time.

I applied the green shade to my trouble spots and used the Build A Foundation Foundation Brush to blend outward before dabbing on more tinted moisturizer with a sponge and setting with powder. Notice a difference? I also applied the highlighter shade to the tops of my cheeks for a subtle glow.

  • Will you be picking these up?
  • What other Wet n Wild products are you ride-or-die for?
  • Which drugstore skin perfectors are your favorites?