You Need to Stock Up on This $5 Eyeshadow Primer Before It Disappears!

After hearing so much about it in the comments, I had to try it out.
Publish date:
January 8, 2016
comparison, wet n wild, eyeshadow primers

As someone with incredibly creased, oily eyelids, I'm a big fan of Urban Decay's Primer Potion for keeping my eyeshadow in place all day. That said, I'm also a fan of saving money. So when numerous xoVain commenters ('sup, "nooneputsbabyinthecorner," "Rachel," "veronica-wasboyski," "Danielle," and others) sung the praises of a $5 primer multiple times, I knew I had to try it out for myself.

Of course, I'm talking about Wet n Wild Fergie Take On The Day Eyeshadow Primer. You can find it for about $5 at CVS, Target, Walmart, and Amazon. FOR NOW. (More on what that means later.) I was pretty curious to see how it stands up to my Eyelids From Hell, so I grabbed it the first time I saw it at CVS and ran home to try it out.

Let's talk packaging first!

This primer comes in an understated 0.34-oz squeeze tube. For those of you who don't like the unhygienic aspects of doe-foot applicators or jar packaging, you'll love this primer right off the bat. The squeeze tube is easy to use in addition to being hygienic; no worries about accidentally squeezing out too little or way too much primer at once.

As for the primer itself, it's a pale, peachy pink that blends quickly and easily into the skin with a matte finish. It dries immediately, so there's no wait time involved.

Now let's put this primer into action and see how it does.

I decided to pair my budget primer with a budget eyeshadow: Nonie Creme Colour Prevails Eye Shimmer Powder in Copper. I really like these Eye Shimmer Powders, but they do tend to crease pretty quickly on my oily lids unless I have a really good primer underneath.

I'm wearing primer on the left side of the photo below, and none on the right side:

I noticed that the shadow looked shinier on the eye without primer for some reason, but the shadow clung to the primer on the other eye, leading to cleaner lines and more pigment.

The real test of a good primer is time. I applied the eyeshadow in the morning, and then went about my business for the rest of the day: going to the dog park, taking a nap, and generally looking like a weirdo for wearing gold eye shadow with no other makeup and sweats.

Here's how my eyeshadow fared, in a picture taken at the end of the day (after a total of about eight hours or so):

It's obvious that the Wet n Wild primer made a big difference. Without primer, I barely had any eyeshadow left on my lid. What little was left had actually smeared below and next to my eye. It was a total mess.

The eyeshadow on the eye with primer was still almost perfect in the inner corner, but it was smudged on the outer corner thanks to me absentmindedly rubbing my eye once or twice throughout the day. Sorry for being a garbage no-brain person and compromising this very important experiment.

Let's take a look at the close-ups! Here's the eyelid with zero primer at the end of the day:

And here's how the eyelid with the Wet n Wild primer fared:

Finally, there's one last thing that I noticed when I was taking the eyeshadow off. Below are my eyelids after using one or two swipes of a baby wipe on each lid:

The eyeshadow on the lid without primer came right off (I mean, not that there was much left to take off anyway) but the baby wipe just could not remove the eyeshadow on the lid with primer. I had to resort to using an oil cleanser to get it off. Normally, that's not cause for celebration, but kudos to this primer for making my eyeshadow so stubborn!

OK, anecdote time: I also decided to break this primer out for New Year's Eve. I did a dramatic black and rose-gold eye makeup look using my Naked 3 palette, with the Wet n Wild primer underneath. WELL, my friends, not only did my eyeshadow last through partying until 2 a.m., but it still looked perfect the next day. Like, my eyeshadow was embarrassingly showy for hungover brunch at a diner in the middle of nowhere.

(And for the record, I wasn't too drunk to take my eye makeup off: I left it on purpose to judge the primer. EVERYTHING I DO, I DO IT FOR YOU.)

To sum it up, I'm totally blown away by this primer. I love the packaging, the price, and the fact that it WORKS. I'm probably going to stock up every time I go to CVS, because, sadly, it's being discontinued. Nooooooo!

But there's hope! A NEW Wet n Wild eyeshadow primer is hitting shelves: Photo Focus Eyeshadow Primer. Hopefully, it will be formulated just like Take On The Day, but just in case, you may want to stock up while you can.

  • Have you tried this primer? What'd you think?
  • Are you going to go pick up every last one you can find at your local drugstore?
  • Have you ever had a really cheap beauty product blow an expensive favorite out of the water? (And don't you love it when that happens?)