Just A Printer That Lets You Create Any Imaginable Makeup At Home, No Big Deal

The future is pretty much now, you guys.
Publish date:
May 7, 2014
technology, Grace Choi, inventions, Mink

Marty McFly arrives in the future on October 21, 2015, and, sadly, we don't seem to be on schedule for flying cars and hoverboards. But what we lack in rapidly self-drying jackets, we'll make up for with... well... makeup.

OK, so, what if I told you that you're going to drop $300 on makeup in one fell swoop? You'd probably recoil in horror, right? But what if I then, after a dramatic pause, clarified and said you'd pretty much never spend money on makeup ever again? What if I then told you, in an effort to make you love me forever, that you'd be able to have any color blush, eyeshadow, lipstick (and so on) you could imagine? You'd totally hug me, right?

Well, the person you should be hugging is Grace Choi, founder of Mink and USHER-INNER OF THE FUTURE.

Yesterday, a video of Choi presenting her invention--a desktop makeup printer--at TechCrunch's Disrupt NY convention hit the internet, and xoVain's collective mind was blown.

"WHAT," Wendy said, sending me the Business Insider coverage.

"UM GUYS," Mari said, sharing a link to TechCrunch.

Seriously, all we could initially muster were short, all-caps squeaks.

Before you say something like, But I thought 3D printers cost a billion dollars and won't be available for personal use until the year 3000, hold up.

"It works just like an ink-jet printer," Choi explains in her presentation. "You do not need any new software." The ink used is made from the same FDA-compliant substrates that cosmetics brands, from high-end to drugstore, use for their makeup.

You simply choose a color from any image on the internet or your hard drive and get its hex code using whatever photo software you may already have (Choi mentions ColorZilla and Photoshop as examples); then, after selecting the type of product texture you want, you print it out. Like, right there. On your desk. (Or in my case, the bottom shelf of my bookcase, because that's where I keep my printer.)

"We're gonna live in a world where you can just take a picture of your friend's lipstick, and just print it out," she says. No one in the audience cheered wildly at this point, leaving me to believe it was mostly dudes in the audience. They did, however, applaud when she printed out an immediately-usable pink blush/eyeshadow in less than a minute.

"It gives you the selection of prestige and convenience of mass," Choi says in a sort of standoffish, intriguingly jaded way (I really want to hear what I'm assuming is a department store beauty counter horror story). "As a matter of fact, I'm beating the selection of prestige because I'm giving you the selection of the internet, and I'm beating the convenience of mass because I'm giving you the convenience of your own freakin' house."

She spells convenience incorrectly in her presentation, but she didn't go to Harvard for spelling; she went to Harvard to change our makeup-loving lives.

Go watch the video on TechCrunch, but then come back here and lose your minds in the comments.