Kat Von D's New Eye Product is Proof that SOMEONE Understands One Primer Shade Does Not Fit All

Yeah, something as simple as eyeshadow primer is enough to send me into a rant about race.
Publish date:
February 23, 2016
primers, kat von d, eyeshadow primers, Shade Range

As a light-skinned woman of mixed racial background (to oversimplify), I used to struggle with finding foundation shades that worked for me, but nowhere near the struggles that my darker-skinned sisters still face today. It's 2016, and women of color still can't find makeup that works for them. Does the makeup industry not think our money is good enough?

It's getting better, since some brands have started to wake up, but it's not where it needs to be by any means. I'll try to (sort of) end my rant there, but Kat Von D's new launch of Lock-It Color Correcting Eyeshadow Primer had me feeling eternally grateful that SOMEONE OUT THERE gets it.

All Ms. Von D did was create four shades of eyeshadow primer. That's it. But she's the only one, to my knowledge, that has created a primer that is not a "universal" shade. On what planet does a universal shade work for all skin tones? Especially when, usually, said shade is beige.

The shades included in this range are Light (which feels a lot like all the other beiges that are out there), Medium, Tan, and Deep. It's only four shades, compared to the 20 shades that she makes in her Lock-It Foundation, but, again, we're comparing it to brands that only carry one color.

It's pretty full-coverage formula, so it reduces the look of discoloration on the lids. It goes on creamy, but dries to a pretty, matte finish. It's actually color-correcting as well, so it helps cancel out discoloration on the eyelids.

The formula is bulletproof, which is great for eyeshadow — but maybe not so great for removal purposes. Regular makeup wipes won't cut it, and you'll have to use an oil-based remover to get it off.

To me, that is an amazing feat. It promises to keep your eyeshadow on for 24 hours, and I believe it really could — though I'm not willing to test the theory personally. I am old and I need my sleep.

The one downside is that it won't hit stores until March, but you can order it online.

  • Which brands have proven to you that they "get it" when it comes to skin-tone range?
  • Do you prefer a tinted primer over a universal one?