This Clever Japanese Mascara Remover Deserves To Be A Cult Favorite

I don't know what I like more--that you apply it as if you're putting on mascara, or that it comes in pink packaging.
Publish date:
February 11, 2014
favorites, makeup removers, japan, mascaras, japanese, Isehan

I love my North American beauty brands. My good ol’ Dermalogica never fails me, my Face Atelier foundation always makes me glow, amongst many other brands and products I have coveted and loved since the first time I fell head first into a pot of glitter eyeshadow.

I also have a lot of love for Asian beauty products. I have mentioned before that I’ve stayed away from makeup made by Asian brands because most of the time, they don’t make makeup for people with dark skin. Too bad for you--you’re not getting my hard-earned money. What I do like to delve deep into is Asian skincare products, and in this case, I found a game-changing eye-makeup remover.

Here's how I put on mascara: I start by curling my lashes, then I apply a coat of MAC Studiofix Boldblack Lash mascara. I wait for the first coat to dry, and then put on a second coat. After that coat is dry, I layer it with a plethora of mascaras, so by the time I’m done, I probably have four different mascaras on my lashes, and about 10 coats of the different formulas. I don’t use a lot of makeup on a day-to-day basis, so mascara and a lip colour are usually my to-go arsenal.

As you can imagine, my eye-makeup remover has a lot of work to do at the end of the day. And I know you’re not supposed to tug at your lashes, but I’m not the most patient person in the world.

Well, this is where Japanese brand Isehan comes in. Their mascara remover comes in a tube, with a wand, just like a mascara.

All you have to do is coat your mascara-laden lashes with the oil-based remover as though you’re putting more mascara on. Leave it on for two minutes--a little longer if your mascara’s waterproof--take a cotton pad and wipe it away starting from the roots.

It’s genius! A remover in the form of mascara that’s incredibly heavy duty and removes every last trace of mascara.

Of course, it also helps that the packaging is pink, which is what had me buying it in the first place.