The Eye Shadow Trend That's Taking Over Instagram

If Instagram says it's a trend, I have no choice but to try it out.

Lately I’ve been rediscovering how much fun it is to incorporate ALL OF THE COLORS back into my makeup routine.

And I’m not the only one. For the first time in a while, it feels like we’re leaving the minimalist '90s makeup trend behind and embracing something bigger and brighter. As someone who lived through the brown lipstick craze the first time around, I for one welcome our future disco overlords.

Nowhere is this more obvious than on Instagram, the social network of choice for cool kids everywhere. Lately I’ve noticed that the eye makeup trend du jour is neutral shadow on the top lid, lots and lots of liquid eyeliner, fake lashes, and very bright eyeshadow underneath the lower lash line.

This is, as Tim Gunn would say, a lot of look. But I’ve never been afraid of a challenge, and so I’m going to show you guys how to flawlessly execute this fabulous eyeshadow look.


- Matte or satin eye shadow about a shade lighter than your skin tone (I'm using MAC in Shroom )

- Medium brown matte shade (I'm using MAC in Wedge)

- Bright shade of your choosing (I'm using Lancome in Purple Pumps)

- Matte black shadow (I'm using Urban Decay in Perversion)

- Frosty highlight color two shades lighter than your skin (I'm using MAC in Crystal Avalanche)

- Black liquid eyeliner, a pair of fake eyelashes, and an assortment of brushes


Start by applying your light eyeshadow all over your lid from lash line to brow bone. Then take your medium brown shade and define your crease and the outer corner of your eyelid. Remember the rule of thirds if you’re wondering how far in to take this color.

You can use shimmery shades for this if you like, but I like the contrast between the matte, neutral top lid and the shimmery lower lid. Business on top, party on the bottom!


Once that’s been blended well, apply your black liquid eyeliner across your upper lash line. Make it thicker at the outer corner and extend the wing out long and flat; this provides the weight needed on the top lid to balance the look.

Now draw a thin line along the outer quarter of your lower lash line, making sure you get the liquid liner in between the lashes, and join it together with your upper flick.


Take your bright colored eyeshadow--I chose purple because it looks awesome with my eyes--and dampen a small, thin brush with contact lens solution. (This will make the color really intense and provide awesome wear.) Run the color under your lower lash line from tear duct to outer corner.

Once that’s set, take a clean, dry brush and a little more of your bright color and blend it out. You don’t want this line to be harsh. I found that I got the best results by blending side-side-side, rather than straight down--you don’t want to take this shadow TOO far down. Otherwise you run the risk of looking messy, or worse, like you have very colorful under-eye bruises.


With a firm brush, use your matte black eyeshadow to soften the liquid liner under your eye. I winged it out into a fishtail shape for extra drama, then ran a little more purple underneath it for extra, extra drama.


Line your waterline with black eyeliner from tear duct to outer corner. I find that liquid is more precise and tends to stay better than pencil, but whatever makes you happy. My liquid liner is, as always, LORAC Front of the Line PRO, which is the best eyeliner in the history of history.


Curl your lashes and apply your favorite falsies. This look lends itself well to very big eyelashes, so if you have a giganto pair you’ve been looking for an excuse to bust out, this is a really good time to do it. Let your inner Ghost Whisperer fly free!


Finally, we highlight. Because this is a super-big look, I went for a dramatic, frosty white shadow under my brow and at the inner corner of my eye near the tear duct. This is a severe shade for highlighting, but never let it be said that we’re in the subtlety business.

Now you’re done!

Since the focus is on the very dramatic eyes, the rest of my makeup is really simple: A very pale gold eye shadow to highlight the tops of my cheekbones and down the bridge of my nose and a light coral sparkle gloss to give some color to my lips. This way I stayed safely away from the super contoured-beige lip look that is the more obvious go-to with eyes like this.

I am SUPER all about this. The color under my eyes is striking, and totally balanced with the long lashes and thick wing on top.

This is definitely going to be my number one colorful babe look for this summer and beyond. And they say nothing good ever comes from social media!

What's your favorite Instagram beauty trend?

What color eye shadow do you want to wear underneath your eyes? I'm thinking olive-gold shimmer next.