The Little Rubber Thingy That's Going To Change How You Feel About Lip Liner

It's one of those "Why didn't I think of that?" things that makes you want to invent something and research patent law and go on Shark Tank and whatnot.
Publish date:
October 10, 2013
lipsticks, makeup brushes, lip pencils, lip liners, tools, Elizabeth Arden, innovations

Everyone throws shade at lip liner. (I had to confirm with Annie what "throw shade" means before I typed that sentence.) Those who don't use it think it's an unnecessary step or picture how it was used in the '90s (i.e. as the chalk outline of where your lips died). Those that do use it often complain that it uncomfortably drags or creates too severe of a border.

In short, some people reluctantly include it, but no one really likes it. STORY OF MY LIFE.

Now that I've seen the little marvel that is Elizabeth Arden's Beautiful Color Precision Glide Lip Liner, however, I really think lip liner is going to start getting invited to all the parties. I'm talking guest-of-honor-level attendee.

So, right off the bat, this liner has some serious advantages. It's richly pigmented and super-creamy, so it really does glide right on without dragging or pulling.

But here's where it gets interesting: At the non-color end of the liner is flexible, black, rubber thingy. Elizabeth Arden's Global Makeup Artist Rebecca Restrepo calls it a paddle, which, I suppose, is better than "thingy."

You use it to soften the line you've drawn and, should you so choose and you've applied a little more than just the bare-minimum border (like I did), to blend it onto a larger area of your lips. ALL THE GENIUS.

Let it sit for a couple of minutes before you apply lipstick or gloss on top, because in those couple of minutes, it will set to an unsmudgeable (not a word) finish. It will also, depending on the liner shade you choose, tone down, embolden, subtly tweak or simply support the shade you layer on top, especially if you fill in the whole lip, which is easy with a pencil this creamy.

I did an outline and some partial filling-in to create a more defined, fuller-looking lip, and smudged it inward somewhat for a subtle gradient effect once I added Elizabeth Arden Beautiful Color Moisturizing Lipstick in Marigold, a rich orangey color.

And hey, why not use the paddle as a lip brush to apply the lipstick you've chosen? That's a rhetorical question, because it was made to do that, too.

By the way, under the paddle is a built-in sharpener, which I originally typed "sharperner" because, clearly, my brain has gone to the ermahgerd zone with this product.

So, have I converted you non-linerers?