I'm Giving Ciaté's New Liquid Velvet Matte Lipstick 5 Stars

This is the tale of a nail polish brand hitting it out of the lipstick park.
Publish date:
July 17, 2015
Ciaté, lipstick, matte lipstick, swatches

I always love when I'm surprised by a beauty product. I mean, consider the major letdown you have after getting disproportionately excited about a product's debut, only to try it and hate it and wish for the beauty gods to give you your money back. But when you have no expectations and a product blows you out of the water, don't you find yourself so deliriously happy that you just wanna end every tweet with #blessed?

In such cases, it's almost as if those very same gods looked down and you and said, "Dear child, I cannot give you your $48 back for the shadow palette you bought last week, but here's the most magical product that's sure to make you the envy of your entire social circle."

That's kind of how I feel about these new Liquid Velvet Matte Lipsticks from Ciaté. Seriously, kids, I'm completely, one-hundred percent blindsided by their awesomeness. I mean, a nail polish brand delivering this much pigment and this much longevity and this much wow isn't exactly the norm. But here I am a raving.

There are five colors total, and I'm swatching three for you today. Let's start with Sass Pot, a neon and velvety pink that makes your lips look particularly pillowy and luscious.

The formulation for these is so dreamy, you guys. I don't know how Ciaté did it (witchcraft?), but all three I tried are quite creamy and moisturizing, which are especially noteworthy qualities in a matte lipstick.

The color payoff is intense, too--one swipe and you've got major coverage. The picture above, and all the swatches today, show one coat of the product.

As for longevity, these also deliver. I have a tendency to lick my lips throughout the day, a habit which is only heightened when wearing lip products. While there's some transfer onto cups or when eating, a slight lick of the lips doesn't remove any product (and it doesn't transfer onto your tongue, either).

These are applied with a doe-foot applicator, which is impressively precise. The applicator feels luxurious to use, and I didn't feel the need to use a lip brush. That's a bonus for me, because I despise carrying a lip brush in my purse for reapplication. So messy.

Next up is Swoon, a very wearable and versatile nude. As you can see, it has a slight warmth to it, which makes it flattering on a variety of complexions. This is a very opaque and pigmented formulation, so I imagine the color will stay true on all lips.

Finally, let's move on to Risque, a screaming, fire-engine red with orange undertones. I find that this one looks the most velvety and matte of the bunch, and it is a definite show stopper.

I will say that this color is less forgiving than the pink or nude when it comes to application. That's mostly because it's just so darn bright and shows every little mistake. Still, even on the macro shot, you can see that the doe foot applicator did a nice job of creating crisp lines.

  • Have you tried any velvet lipsticks?
  • Which is your favorite color from above?
  • Seriously, what's the best way to carry a lipstick brush in your purse?