The $5 Colored Mascara That Never Lets Go

Get electric blue lashes for days...literally.

If there's one thing I love in this world, it's bright colors.

But for some reason, I’ve never taken to colored mascara. I don't know why, because the only thing having blonde eyelashes is good for is showing off bright colors. I already take full advantage of this with my brows--why not do the same my lashes?

So when I was at the grocery store and saw the new Milani Lash Art Colored Mascara line, I decided to live dangerously and pick up a tube. Bella Blue is a bright cobalt with a faint purple shimmer to it. It looks deliciously rich in the thick, square bottle.

I'll admit, I wasn’t expecting more than a slight tint for five bucks. Imagine my surprise when I ended up with the brightest, most gorgeous blue eyelashes imaginable.

I’ll say it loud and proud, Milani’s Lash Art Mascara has changed the way I think about colored lashes.

Let’s take a closer look, shall we?

The brush is quite thin, with deep channels set in each side to deposit product, and six rows of plastic serrations arranged around the head.

The wand is great for getting at all your eyelashes, especially the little ones at the outside corners, but the channels mean that you’ll get some globs as you apply. This is nothing that a basic eyelash comb can’t fix: I combed mine twice after each coat of mascara had dried. The results were excellent.

I was worried that the shimmer visible in the tube would look silly when worn, but that wasn’t an issue. Once the mascara has dried, it has a slight metallic finish--but not enough to make you look like you have foil stuck to your eyelids.

The color payoff, as you can see, is phenomenal. For some reason I always thought colored mascara only came in really dark shades that would look black on my light eyelashes. What would be the point of that? But Bella Blue is INTENSE. It gives me evenly-colored cobalt lashes from root to tip.

If your natural lashes are darker (let’s not discuss how much I envy you), you’ll likely get more of a blue tint that gets brighter at the ends where your lashes are lighter. And if this is a bit wacky for your taste, you could also wear it over black mascara for a flash of added color.

The formula impressed me, too. It just tints, rather than curl, lift or volumize, so be sure to curl your eyelashes before you apply it. Once on, however, two coats of Bella Blue WILL hold that curl perfectly through anything your life can throw at it.

It feels quite dry, but not unpleasantly so. It’s like when you accidentally get liquid eyeliner on your lashes and they feel slightly heavier and more crunchy than you’re used to. It isn’t bad, just different.

And the wear, oh my God, it is INSANE. Though it isn’t marketed as a longwear or waterproof product, it really is. None of these things will make this mascara budge.

  • Water
  • A nap
  • Sweat
  • Rain
  • Rubbing your eyes accidentally
  • Rubbing your eyes on purpose to test whether or not it comes off
  • Allergies
  • Eye makeup remover
  • Makeup removal wipes
  • Moisturizer
  • Baby oil
  • Olive oil
  • Warm water and a cotton washcloth
  • Shampoo (I was desperate)
  • Nuclear armageddon, probably

As you may have gleaned from this list, this $5 mascara is TENACIOUS AS ALL GET-OUT, which is a bit of a mixed bag. It’s amazing because it won’t leave blue smudges under your eyes throughout the day (or night), but it’s also terrible, because removal is HARD.

I’m not kidding: two days after I test drove it for the first time, my eyelashes were still glinting blue when I blinked. Since then I’ve found that it's easier to remove with less coats--two is about right.

The best way to take it off is with gentle face cleanser in the shower. Just don't scrub too hard, otherwise the skin around your eyes will get scaly and sore, which is not a good look.

Removal dramas do not stop me from loving the hell out of this mascara. With pale lips and my natural angles, bright blue eyelashes serve weird hot alien babeness, which I am all about.

Milani’s colored mascara is definitely the best $5 impulse purchase I’ve made lately. I may never go back to plain black.

Are you a colored mascara person? How well do bright shades show up on your eyelashes? What’s your best removal trick for tenacious formulas? Tell me everything!