This App Magically Reveals Your Ideal Brows

Benefit's Brow Genie app is ::thumbs up emoji::

Oh, doesn't it always seem like there's a new, fancy-pants beauty or fashion app hitting the virtual sphere? Who can forget about the glory of Perfect365 (now I use this, out of boredom, to fabu-fy influential world leaders, not excluding dictators such as Kim Jong Un)? And just a few weeks ago, everyone was buzzing about Microsoft's "How Old Do I Look?" app. The answer: either 17, 23, or 68.

Now, I'm not saying that Benefit's Brow Genie web app is gonna go viral or anything, but it's a pretty darn effective tool for anyone out there who wants to a) waste a little time and b) up their brow game. It just launched, and it's not perfect, but it certainly provides some guidance. I imagine it's particularly useful for those of you who haven't a clue where to begin when it comes to your brow game.

OK, here's my before shot. I actually just had my eyebrows waxed last week, so I wasn't really sure what Benefit would suggest. I kept the makeup minimal here: BB cream, blush, mascara and lippie. Definitely nothing done to my eyebrows at this point.

The first step is to figure out where your brow should begin. According to the app, this is straight above the "dimple" of your nose. Too close together or too far apart can result in some seriously tragic things, so this is an important one, babes.

Next, you need to figure out where the highest point of your brow should rest. There's some slight distortion happening with their line because my eyes are a little close to the camera, but the advice Benefit gives is spot on: measure upward at an angle from the outside of the nose through the center of the eye.

Finally, you need to determine where your brows should end. Ultimately, the ending point should align with the outer corner of your eye.

My favorite part of this Brow Genie app is the final step, which literally erases your eyebrows and replaces them with Benefit's suggestion. You even get to use one of those magical swiper things.

NOTE: With any sort of app like this, you do want to use your best judgement. That said, I actually think the app did a great job. I do prefer brows that are slightly thicker than their recommendation, and because of the slight distortion, I'd position the eyebrow about two clicks to the right. Otherwise... dang!

The app provides a few product suggestions, as well, which is nice if you're really not quite sure what you're doing.

FYI: I already tried this app on my cat and it doesn't work. Saving you time. I may run Kim Jong Un through soon, though.

  • Thoughts on the app? Worth the time? An effective tool?
  • How do you feel about your current brows?
  • Please go do this right now and post your before/after.