Karl + Shu Uemura + animation!

Publish date:
July 16, 2012
fashion, make-up, japanese beauty brand, karl lagerfeld x shu uemura, mon shu

I have made no secret of my deep, abiding and deaf-to-all-criticism love of Karl Lagerfeld so am extremely excited about his upcoming collaboration with legendary Japanese make-up brand shu uemura.

Shu Uemura and Karl Lagerfeld in 2006

As a teaser before the line launches (for Christmas, waahhhh that's aaages) they’ve created a cute little video animation that introduces us to the range's mascot, Mon Shu. It's adorable, but I would recommend watching it without sound because the music is quite annoying.

It seems Karl and Shu have had a mutual crush for two decades, with the Kaiser using shu uemura eye shadows to sketch his ideas “because other manufacturers do not offer such beautiful colors.” As you’d expect from the scarily multi-talented Karl, he’s designed every aspect of the collection, from the packaging to the colours of the products – oh and he also photographed the visual campaign (I don’t think he animated this video though…)

Karl Lagerfeld for shu uemura launches worldwide in November 2012.

Picture Credit: Stephane Feugere