THE ONLY FOUNDATION I WILL MESS WITH: Josie Maran Argan Matchmaker Serum Foundation

I never liked foundation until I tried THIS foundation, and now I can't take it off.
Publish date:
September 6, 2013
foundation, Josie Maran, argan oil, serum

I went to a wedding last weekend and I brought this new foundation with me planning to wear it to the ceremony and reception, and then work that into an article. Something like, “Hey, look at how good I looked at this wedding, here’s what I wore on my face.”

WELL, plans changed. After driving approximately a thousand hours to the Green Bay, Wisconsin, where the weak are killed and eaten, we got to the hotel to get ready for the wedding. I immediately painted my nails because, hello, priorities, and then went to get dressed. As I’m pulling out my clothes, I realize I forgot a dress shirt, and we have no time until the wedding. Like a genius, I’m digging through my Louis Vuitton X Stephen Sprouse weekender with wet nails, sweating, panic rising.

“RED,” I wail to my man, who was in the shower. “I FORGOT A DRESS SHIRT.”

“How do you forget a dress shirt when you’re going to a wedding?” he asked, apparently under the impression that his input was at all relevant.

“I can not show up to this wedding wearing a blazer over a V-neck like I’m an effing member of One Direction! What the hell am I going to do?”

Three minutes later, we're peeling through the streets of Green Bay to a mall that was blessedly very close to our hotel, him dressed up, me in a V-neck and blazer, hoping to quickly find a button-down that I could look presentable in, all while sweating balls in the late summer heat.

With only 20 minutes to spare, we were running around in our dress clothes looking like a scene out of Oceans 11, except replace all of those Vegas casinos with a shopping mall in rural Wisconsin. Also, I’ve never seen Oceans 11.

I ran into Express and bought the only hanging dress shirt that fit me, which turned out to be an extra small (which I’m mad about because I was trying to “bulk up” all summer) and by some miracle of god made it to the wedding right before the bride walked down the aisle. It was a total Kristin Cavallari moment.

So you don’t get my original article, but you do get THIS one. It’s about foundation.

I’m not usually all about foundation for a few reasons:

  1. I don’t like smearing a product all over my face every morning. It feels like I’m asking for a breakout.
  2. I can’t ever find one that looks natural, that makes me look better without looking streaky or cakey.
  3. I’m naturally gorgeous.

But DUDE. I just found one that I love.

Josie Maran Argan Matchmaker Serum Foundation

I have found true love. Where do I start? It’s called a “serum foundation” because it applies more like a serum than a liquid foundation (sorry if that was redundant, I’m trying to differentiate). This is not only because it’s thin, but because it quickly sinks and becomes a part of your face rather than just sitting on top of it. I can get full coverage with two pumps of the serum foundation. It remains malleable long enough for you to push and pull it around your face to make sure it’s even before it sets in, which is great for me (and you) because I can easily work it into spots that I normally miss with foundation like under my eyes, so I look less wrecked all the time.

And it stays where you put it. Sorry if this is TMI, but now that it’s kind of officially fall (frown), my allergies are going haywire and I’m always blowing my nose. My face is subjected to constant warfare all season because I’m wiping my nose with tissues, my sleeve, my boyfriend’s shoulder when he’s not looking, anything I can get my hands or my nose on since I am constantly draining. I leave traces of not only mucus, but whatever foundations, tinted moisturizers, or BB creams I happen to be wearing that day. But the Matchmaker Serum Foundation doesn’t budge! Sorry that paragraph was so gross!

Now for the “Matchmaker” part of this never ending product name. Anywhere you look, you’ll find products that promise to match to your skin tone, but how does that actually work? Does it have to do with your body chemistry? Is it a heat thing? I’ve always wondered.

AND NOW I KNOW. I made sure to find out because I didn’t want to cover this product without really explaining it and also because I didn’t want you to drag me in the comments.

The serum foundation applies white, and then adjusts to match your skin tone as you rub it in. What allows it to match your skin so perfectly are “chandelier pigments” which bounce light around to correct color imbalances and discoloration, adapting to the color of your own skin, but making it better. I have to admit, it perfectly matched my weird olive/kind of tan end of summer skin. Once it was on, you couldn’t tell I was wearing anything at all, but my face looked killer.

And it’s Josie Maran, so obvi it’s loaded with argan oil so it’s great for your skin! It strengthens and balances your skin while moisturizing dry areas. The best part is that though it’s made with argan oil, it won't leave your face looking oily.

Even for a guy that doesn’t wear foundation on the regular, I am legit obsessed with Josie Maran Matchmaker Serum Foundation. This is a product I want to wear because it looks great, it feels great, and it’s good for your skin! I don't even feel guilty about sleeping in it!

It is available in three shades (there are only two listed on the Josie Maran website, but all three are available at everyone's favorite money drain -- Sephora) for $42.

What's your go-to foundation? Have you ever forgotten anything essential right before an important event like a wedding? I can't be the only one, right?

Supermodel Josie Maran tweeted supermodel Tynan Sinks a few weeks ago and you should, too: @TynanBuck.