The Costume Choice Of A New Generation: Cindy Crawford’s Pepsi Commercial Look

I don’t drink soda, so the commercial didn’t work, except for making me want to steal her look.
Publish date:
October 23, 2013
costumes, eyeshadows, halloween, nars, Urban Decay, bronzers, moles, big hair, Cindy Crawford

When I was a little girl, my family would always tell me I looked like Cindy Crawford. Primarily because I'm tall, and Cindy and I have matching moles, except mine is smaller. It was so wrong! Who tells an eight-year-old that?

So as I grew into my pre-teen self, I was convinced I was destined to be Cindy. I, of course, look NOTHING like her, and I got picked on at school because of my mole. My fourth-grade teacher once said IN FRONT OF THE ENTIRE CLASS that a fly pooped on top of my lip. Everybody laughed, and it was horrible.

Anyways, have you seen Cindy's Pepsi commercial? It aired during the 1992 Superbowl. I wasn’t even a one-year-old at the time. I was probably drooling, sleeping, or getting my diaper changed when it premiered.

In the commercial, she stops at a gas station and walks through the dust in her tight white top, denim shorts, big hair and dark eyebrows. She obviously looks good, but I don’t drink soda, so the commercial didn’t work.

However, I don’t mind stealing her look. You know the effortless cool she’s got going? This would also be the most dope Halloween costume! You can even walk around the Halloween party you’re going to with a Pepsi can full of whiskey!


Cindy’s hair is huge and fluffy, and it all starts with volume at the roots. Make sure you have some hairspray and wide rollers around if you want to keep the hair higher longer.

You also want to start with clean, wet hair so make sure you wash it before starting. Dirty hair will make achieving this look harder since you want to get rid of most natural oils that will weight the hair down.

Blow-dry your hair upside-down. This will give you crazy volume at the roots. When it is about 90% dry, apply some hairspray all over while your head is still upside-down.

Next, section the hair at the crown of your head. You want to concentrate on getting most of the volume in this area.

Grab a section and spray some hairspray to the root. Using the hot setting on your hairdryer, dry the hairspray and apply heat to the sections from root to tip.

While the section is still warm, roll on your roller. Make sure you are rolling up towards your crown and not your ear. Does that make sense? It will give the roots more lift. Repeat this process to the rest of your crown. (I used eight rollers, and I don’t have a lot of hair so use as many as you may need.) I also have never used this much hairspray before.

And I have to add that I have straight-across bangs, so while I did my makeup I used a roller to roll back my bangs.

While you’re letting the rollers set, how is the bottom half of your hair looking? My hair gets extremely frizzy when I use a hairdryer. And not the pretty kind of frizz. Getting a blowout is a nightmare, which is so sad because I like feeling expensive sometimes. I did once, and it looked like a big fluff ready to eat my face.

So to take some of the frizz out, I used a curling iron and quickly went through this area grabbing large sections. I didn’t let the hair stay on the iron too long, since tight, uniform curls is not the look here, and I still want to keep the volume I’ve got going on.

Once the bottom half is a bit tamer, go over your rollers once more with your hairdryer, first using the heat setting and then using cool air. Now remove your rollers and grab a small brush.

You want to tease ALL the hair on your crown and part of the hair on the lower half of you head. I teased a lot, and also teased random sections to add more volume.

Once it is teased, go over it with your fingers and style your hair that way. You can use a brush, but DO NOT brush too much; Cindy’s hair is very big and wild--you don’t want to get rid of any volume. I also brushed some of my ends up towards the root and sealed it again with some hairspray. Every time I used the hairspray I cried a little inside.


The makeup is pretty simple on Cindy. A lot of brown and a lot of bronzer.

Start with a primer. Cindy’s face is matte-no dewiness. I used Smashbox Photofinish Foundation Primer and then went on to apply Smashbox Camera Ready BB Cream. I don’t like using powder, but it works better at achieving a matte finish.

Then apply some bronzer on your cheekbones, temples and jawline. I used MAC’s Bronzing Powder in Golden.

The eye is very simple as well. I used the Naked Palette by Urban Decay; first the shade Naked, a cream, all over my lid as a foundation, then Buck, a warm brown, on top. I also used a really dark brown drugstore eyeshadow on top of those two, stopping at the crease to make the eye a little darker. Then I blended everything together.

To finish up the eyes, I used black eyeliner along my waterline and A LOT of black mascara.

Next, fill in your eyebrows. Cindy’s brows are super-dark. I used a dark-brown eyeshadow, then went over the entire brow with what’s left over on my mascara’s brush.

I also skipped the blush and applied more bronzer on my cheeks and nose. Lots of bronzer!

On the lips, I used Chapstick since I don’t like using lipstick that isn’t dark red, bright red or pink. But if you love nude lipstick, I suggest using NARS Velvet Matte Lip Pencil in Belle de Jour. Any matte nude lipstick will do.

To finish off the look, draw in a beauty mark above your lip. I made mine darker with eyeliner; it being so prominent freaks me out, though!

Now you have an excuse to wear that American Apparel white leotard that you bought in 2007 on a whim and have only worn twice in public. And if you really want to get into the spirit of 1992, wear frosted nail polish.

What are your plans for Halloween? More importantly, do you like whiskey?