When it comes to beauty wisdom, millions of consumers can't be wrong, can they? Well, they probably can, but a shade that's always sold out is probably pretty universally flattering.
I rounded up the most popular colors from eight of our favorite beauty brands and enlisted a team of beauty guinea pigs to test them out. The women featured each represent different ethnicities, skin tones and hair colors. The idea is to select the model who most resembles you in order to see how each shade will look with your coloring.
[And lest you think this is some kind of dirty trick to get you to click on a lot of things, only amateurs care about pageviews these days. It's all about uniques. This is just to be service-y! ]
THE MOST POPULAR LIPSTICKS
Dior: Rouge Dior Lipcolor in Ara Red 999, $32
Urban Decay: Naked, $22
Benefit: Full-Finish Lipstick in Lady's Choice, $18
L'Oreal: Colour Lipstick in Fairest Nude 800, $9
M.A.C.: Snob, $14.40
Wet n Wild: MegaLast Lip Color in Coral-ine (909D), $2
Maybelline: ColorSensational Lipcolor in Red Revival, $7
Too-Faced: Lip of Luxury Lipstick in Drop Dead Red, $20
Emily: Fair-skinned brunette with pink undertones
Dawn: Brunette with dark olive skin-tone.
Liz: Light olive skin, reddish hair.
Neha: Brunette with medium tan skin-tone.
Madeline: Blonde with medium complexion.
Tuni: Brunette with Medium Chocolate (her words) skintone.
Makeup was done by the awesome Suzy Gerstein, but we applied the lipsticks ourselves, hastily, and you can tell.