It's gonna get sappy up in here.
I recently had a beauty question sent to me through Tumblr asking: "I know this may sound silly but how do I make matte lipstick look more matte whilst preserving the original colour?"
My answer: Matte lipsticks are definitely a big trend right now, and as someone who doesn't like any shimmer or much gloss, I can get behind this 100 percent. There are a few ways to go about doing this yourself, and the first and easiest is to blot with tissue and then apply a transparent face powder over the top of the tissue with a powder brush, so that you don't end up with flour-y looking lips. I've heard the make-up crew on Mad Men uses this trick, since matte lips were favoured in the first half of the 1960s. Doing this sucks up any glossiness your lipstick may have and also helps the colour stay on your lips throughout the day.
Right, Dior's Rouge Dior lipstick in #999 Ara Red ($30, Dior.com) straight from the tube. Left, the same lipstick, blotted and then matte-ified with Clinique's Blended Face Powder ($20, Clinique.com), which comes in transparent shades that won't look chalky.
There's also the option of buying lipsticks that have a matte formulation in the first place, like Revlon's Matte line or Nars' Velvet Matte Lip Pencils ($24, narscosmetics.com), which I'm wearing below in Roman Holiday.