It's gonna get sappy up in here.
My two true loves in life are beauty and pop music. Lucky for me, these two things merge into one every so often and give us a celebrity beauty collaboration worth getting excited about.
I know that celebrity beauty collections or collaborations are often looked upon with an eye roll, but that shouldn't be the case! Remember Rihanna's collections for MAC? Or Gwen's collaboration with OPI? The good ones can make a lot of sense, and give us great colors and packaging that can become fast favorites in our beauty collection.
Ariana Grande is perfect and I won't hear another word about it. She's everything a pop star should be: cute, fun, sassy, and at times, a little confusing, with the talent to back it all up. That's why I was stoked when MAC announced that she was the face of this year's Viva Glam campaign.
Each year, MAC features a celebrity, usually a pop star (bless) to be the face of Viva Glam, and gives them their own shade of lipstick and lipglass to accompany the project. Viva Glam Ariana Grande launched this weekend and is a deep, matte plum.
I love it. It's not a shade that we're used to see Ari wearing, as she likes to stick to rosy nudes on her lips and focus the attention on her sharp cat eye. I've been messing around with all types of lip colors lately, but my favorites will always be a dark, dramatic purple, and this is right up my alley.
I attempted to line the lips first, but I didn't have a liner that matched Viva Glam Ariana Grande quite well enough. They were either too purple or too brown, and effected the final look of the lipstick, so what you see here is unlined. The lipstick itself is actually a little firmer than I'm used to, even for MAC, so I decided to apply it with a lip brush to achieve even color and clean lines.
The lip glass is a sheer, shimmery pink that looks lovely on top of the lipstick, or all by itself.
All the girls who have recently repped Viva Glam have had colors that are bold and eye catching. Nicki Minaj's lavender, Miley's hot pink, etc. What I like about the Viva Glam shades is that they're conversation starters, which is great. You should be talking about them, since every bit of the proceeds go to helping people living with HIV/AIDS.
This isn't a beauty collaboration — it's Kat's own line available exclusively at Sephora. The whole thing is fire, and this is a definite standout.
The Everlasting Liquid Lipsticks include 29 gorgeous shades from a full range of nudes to flatter all skin colors, a spectrum of reds, and a few wild ones. This is a rare collection where everyone is covered.
Application is effortless, they dry down fully in seconds, and you can not beat the opacity. They stay put through everything, so you never have to worry about reapplying. They're not going to budge.
If you find liquids to be drying, apply a thin layer of your favorite balm before layering these on, and you'll be good to go. There are a coupe of brands that really do liquids the right way, and Kat was the first. She's also the only one (of the ones I consider to be the best) that are available in store, not just online. Don't get me wrong, I love shopping online, but there's something to be said about being able to view the whole line at once, in person, or being able to run out and grab your color in a pinch, without having to wait a week.
OH HIIII — fancy seeing you here in this piece that Tynan wrote. I'm just stopping by to tell you that I am not hip. I was confounded by the 2016 Coachella line up, I don't trust the New Music vertical on Spotify, and the only pop song I have on my iPhone is "I Love Myself," by Hailee Steinfeld (which, honestly, is only there because it's a pro-masturbation song by the spunky star of True Grit).
HOWEVER when Gwen Stefani's Urban Decay line dropped, I wanted every single shade real and I wanted 'em real bad. I may not be up to date on modern pop music, but I am a goddamn connoisseur of '90s pop rock and bold lip colors.
The eight shades in Gwen Stefani's Urban Decay line range from nudes (which never speak to me) to bright violets (refreshingly sheer and also brazen) and deep reds (much more my style). While these lipsticks and accompanying liners offer more of a gloss than I traditionally go for, they blot into a muted (but still rich) version of their initial brightness and, with a touch of finishing powder, make excellent mattes.
Most surprisingly, the pinks in this collection, Phone Call and Wonderland, are just as wearable as the reds. I don't usually wear pink lipstick on account of my chubby cheeks and a disdain for looking girlish, but there is nothing girlish (in my opinion) about the technicolor delightful "Phone Call."
While the lipsticks range from "sheer" to "cream" to "matte," I think they all exist in a realm of creamy goodness — they go on smooth and have serious staying power.
Unlike my messy and beloved Lip Tar, Gwen's lipsticks don't require frequent touchups or panicked foundation reapplication around your mouth. They also don't travel (which is a problem for me) onto my chin when I eat, blow obnoxious bubbles with bubble gum, shout, or smile.
Are you a believer in the power of celebrity makeup lines? Which makeup brand given corporeal form would win in a bar fight — Urban Decay or MAC? Tell us (Tynan and Amber because I'm still here!) all about it in the comments or just leave lipstick prints everywhere. Either or.