According to one study, women are more likely to purchase tablets, laptops, and smartphones. (And they don't need to be pink or sparkly, thanks.)
If I'm not going to ever answer my phone, I can at least be entertained by the sound of it ringing.
If I were a Peanut, apparently I'd be Pig Pen.
I wouldn't let my kid drown in front of me while I texted on my phone, but I can see how that could happen.