Not for diet reasons, but because I literally can't stop returning to the kitchen to shove it in my maw, regardless of whether I'm hungry, to the point that I actually make myself sick. Good times.
Every now and then I go on a sugar binge that leaves me feeling a bit ashamed of myself. A few years ago, because I am stubborn, I decided to temporarily give it up. Screw you sugar, you don't own me.