pet names
To me, pet names sound patronizing. They make me feel about two feet tall: worthless and pathetic, something that needs to be patted on the head and tucked into bed with a hot water bottle
advertising
Every major retailer seems to feel a need to make massive sexist gaffes on a regular basis, like they somehow haven’t learned from the gazillion cases before, or they think people have suddenly decided not to care about sexism.