Emily/Why I've Embraced Exclamation Points

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I was anti-exclamation point all through Sassy and Jane, for various and obvious reasons. Two years or so ago, I fully embraced them. I mean, what's the big deal? For example, this text from Emily would have a whole different tone without them. I like ALL CAPS sometimes too. And I type these entries on my touchscreen phone, so for deeper commentary, I will have to actually stop walking-and-texting and get to my laptop. Anyway, what is the big deal about exclamation points, if used in moderation?