We believe customers have the right to know what their products cost to make. At Everlane we reveal our true costs, and then we show you our markup.
The Best Online Shop You've Never Heard Of: Everlane
Spring is coming (HOPEFULLY IT'S GOING TO COME) and I need some new baggy T-shirts that I can wear while I lie on my roof and chain smoke (quitting is REALLY HARD YOU GUYS). The first place that came to mind for shirt shopping is Everlane. I first heard of the brand back in December when my sister told me that she wanted one of their T-shirts for Christmas. (I usually get everybody exactly what they want because I flat-out ask them.) Christmastime is my favorite time and I've been thinking that it makes no sense to be as cold as we New Yorkers are right now without giving presents to each other.
Anyway, I was really annoyed with my sister because I didn’t know what she was talking about. I hate it when she knows about things before I do. I looked up Everlane, hoping that they wouldn’t be that cool or whatever and then I became even more annoyed because they are fantastic. I’m a huge fan of basics. I love basic cuts, basic colors and basic bitches. Kidding! Eff the basic bitches!
Their shirts run between $14 and $30, so I could afford to buy my sister two. I'm planning on getting a few cotton tees for myself soon to add to my spring wardrobe. Did I mention that the cotton is wonderful and soft like that shirt from the 1970s that you stole from your mom or your aunt? (Or the shirt you still have from when you wore it in the '70s?) They are soft like that, but they won't fall apart after a couple of washes.
I also love that the shirts are made in nice factories in Los Angeles. The designers have actually been to these factories to make sure that they're ethical work environments. There are photographs of the factories on the site and you can read about exactly what they produce at each one. I found out that there's a peacock roaming the grounds at the factory where the silk top the company sent me was made, which I think is pretty cool.
Back to shopping. I’ve got my eye on the French Terry Sweatshirt, which is sold out right now (can’t have it = want it more). I'm wondering if the reason their stock is often sold out is because it's harder to replenish inventory quickly when you take the time to make ethical, quality clothes. Hmm. But don’t let that get you down! If they're out of something you want, you can add yourself to a wait-list and they'll let you know when it's back in stock.
Everlane also has some simple, chic accessories. My favorites are the Snap Backpack and the High-Low belt. Both are very cool, very classic.
Another reason this place is such a winner is this little piece of info on their site:
Let that sink in.
I noticed that they don’t have markup info for every item yet, but you can see examples of how they do it here and here.
Needless to say, when my sister's Christmas gift arrived, it took some serious self-control to wrap up the T-shirt and put it under the tree. But that was months ago. Since then, I've amassed some Everlane shirts of my own including my peacock-y silk, which I got a lot of compliments on this week. Simple fashion, made ethically. I’m down.