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The Demi Lovato single is finally here and it is MAJOR.
LISTEN TO IT NOW:
I had it bad for Queen Demi back in 2011 when she released her last album “Unbroken.” It was a great record that perfectly showcased where she was in her journey from Disney Channel royalty and Jonas Brother gal pal to a young adult pop star. 2012 saw her land a judging role on X Factor alongside Britney and cement her status as a household name. I was stoked to see what she would do next, and let me tell you, it’s worth the wait.
As your resident #LOVATIC, let me break it down for you.
UGH. This SONG. So, it’s called “Heart Attack”. It starts off with this quick, scratchy, muffled intro that ends with this electronic “heart atta-a-a-a-A-A-A-A-CK”, which is totally unlike the rest of the song. Just when you’re thinking “Girl, what?”, a crystal clear acoustic guitar cuts through the madness, followed by Demi’s flawless vocals.
The song has a very Kelly Clarkson meets JoJo vibe to it, what with the acoustic guitars and massive vocals. It’s my absolute favorite kind of pop song. Can we just talk about the chorus? “You make me GLO-O-O-OOO-O-OW, but I cover up, won’t let it SHO-O-O-OOO-O-OW.” Her voice soaring over that rollercoaster melody. There is no escaping it. There’s no denying it. Oh my god.
The minor flaws in this otherwise flawless masterpiece are a couple of lyrics in the verses that are head-scratchers. “When I don’t care, I can play them like a Ken doll.” Hmm, OK. But hey, this is pop music. If I was looking for sophistication and depth, I’d opt for, I don’t know, Bon Iver or something.
There’s also the eye-roller, “But you make me wanna act like a girl, painting my nails and wear high heels.” GENDER ROLES WITH DEMI LOVATO. Whatever, it’s not like I don’t currently have a gel manicure and a pair of nine-inch heels in my trunk, so I guess it works.
Take notes, Timberlake, because THIS is how you do a comeback single. It’s infectious and instantly addicting, I had it on repeat for three hours yesterday. I also had to text my friend Brant Cox about it because I drug him with me through my first Demi obsession, and I had to let him know that it was starting anew. Our text conversation went as follows.
Brant: What now.
Brant: If you’re bothering me about Demi, I swear.
See? He just knew.
“Heart Attack” BANGS. If her lead single goes this hard, I can’t wait to see what the rest of the album is like. What do you think of “Heart Attack?” Are you as obsessed with it as I am? Yes, you are. What else are you listening to? I’m also digging JT’s “Mirrors” way more than I was “Suit & Tie.” We’re not even three months in to 2013 and it is already SUCH a good year for pop music. I’m over here obsessing over Demi Lovato and meanwhile, that new Beyonce single is nowhere in sight. It’s going to be a long year.
Speaking of it being a long year…
Obsess with me @TynanBuck