US Meets UK Style With The Levi’s X Liberty Collaboration

Being, ahem, shall we say, post-cool, I somehow managed to miss the launch of Levi’s collaboration with Liberty back in the spring, but nevermind, it’s still here and it’s still lovely!
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Publish date:
July 15, 2013
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shoppables, fashion, denim, Florals, summer style, grunge, levi's x liberty

It seems like Liberty really know how to choose the best brands to partner with for these joint collections and often that means picking an American label. There was Target, then Marc by Marc Jacobs, and of course not forgetting Nike. And now Levi’s.

There’s something about the juxtaposition of classic American denim with a quintessentially English ditsy floral that is incredibly pleasing to the eye – it strikes the perfect balance between tough and romantic, stopping the flowers from looking too twee, preventing the denim from being too utilitarian.

The pieces in the collection seem to me to be the distillation of that early ‘90s grunge aesthetic – think Winona or Drew in a floral shift dress and DMs with a battered denim jacket thrown on top and daisies in their hair. Here are my favourite pieces from the collection, starting with an adorable windcheater worn with 501 shorts that have Liberty print patch-pockets just peeping below the hem.

The Liberty design team created two new prints for the collection - Carlin, a watercolour reworking of an archive '70s print that was named after Levi's designer Jenny Carlin, and Kerr Bandana, a Pointillist print that dates back to the '40s and was laser burned onto the denim.

There's a worn-in, sun-bleached feel to these pieces which makes them look like particularly lucky thrift store finds. Because they're already softened and creased, they will slot into your wardrobe so easily. Imagine these jean shorts with the perfect white tee (a men's cotton crew new from Uniqlo, if you're wondering - a bargain at £4.99).

This bib-fronted mini shift is so pretty (if I ever wore anything that came above the knee, but you might, so enjoy!) Imagine it with white canvas pumps, plain flat leather sandals or if you were really going down the '90s revival road, clompy DM Mary Janes.

This outfit has almost persuaded me that it's time to bring my trusty Levi's denim jacket out of exile and start wearing it again...

All in all, this is a bit of '90s style that I'm happy to see being given a new lease of life. See the full Levi's X Liberty collection at levi.com