After years of unscientific research conducted via my laptop, I’ve determined that a trend typically has a lifespan of two to three years before it quietly starts to fade into oblivion (colored tights and ponchos come to mind).
Or, the look will stay wildly popular until it eventually becomes a staple (think leggings and moto boots). At their fall 2011 runway show, Givenchy sent models down the runway in luxe sweatshirts, effectively kicking off the craze. Fast-forward to 2014 and I am holding onto this look for dear life.
Sweatshirts are easily one of the best trends, if not THE best, to come around in a long time. Seriously, I want to kiss Riccardo Tisci, the genius behind the Givenchy label, for making this happen. I mean passionately, with tongue. I’ve been wearing the hell out of my ever-growing collection of sweatshirts because I just find them to be so easy and versatile that I don’t even have to think about it. And that is the exactly kind of fashion I buy in bulk.
I feel like Rihanna is the queen of fashion sweatshirts, and I’m always checking to see all the cute ways she wears them. She switches back and forth between tomboyish and sexy looks so effortlessly. I love that about RiRi. It always seems like she picked out her own clothes; not like a stylist figured everything out for her. Call me a cynic, but I just don’t believe that most celebs have a strong sense of personal style. She’s one of the few.
You know who else is a master sweatshirt wearer? That goddess Jenna Lyons. I still can’t shut up about how much she killed it with her outfit at the "Girls" premiere last month. Now that’s how it’s done, people.
But guys, I feel like we’re at the make or break point with this trend. Clearly, I’m nowhere near sick of it. And it’s definitely still a big look for spring. Beyond that, I’m not so sure. Who do I have to lobby to keep this thing going for a few more seasons? Or better yet, the rest of the decade? I’m willing to lead this crusade if it means I get to keep wearing sweatshirts to work twice a week. In the meantime, I’ve got my eye on five new ones. You like?
1. Olivaceaous Sweatshirt - Faux Leather Front, $58: The model is wearing this black sweatshirt very casually, but I think it would look great at night with dramatic earrings, black skinny jeans and pumps.
2. Acne Beta Sweatshirt, $193: Bright colors help me combat winter depression. And it’s long enough to wear with leggings (I don’t feel comfortable unless my entire butt is covered).
3. Daisy Street Oversized Varsity Sweatshirt, $28.21: I’m picturing this with a pleated schoolgirl skirt and some sort of sporty-cute sneaker.
4. Rodarte Barbed Wire Sweatshirt, $168: Doesn’t this look incredibly comfy? Also, logos are making a comeback, and I like that Rodarte’s is subtle.
5. Marc Jacobs Sequined Cashmere-Blend Sweatshirt, $1500: Speaking of logos, get a load of this chic shout-out to Coca-Cola. Will the price seem more justifiable if I tell you that the sweatshirt is made with embroidered sequins and cashmere? No? OK, well I love it anyway and since it costs as much as a timeless designer handbag, I would treat it like one and pass it down to my future daughter or niece or something. You know, like a family heirloom. Yep, that's how I'm gonna rationalize this.