Married couple Abby Sugar and Sylvie Lardeux launched the Play Out underwearline in 2011 because they were sick of only finding cliche feminine designs when they went underwear shopping. They found the designs on men’s undies more fun and wanted to make that aesthetic available to women. Sugar told the Daily Mail that once they released their first of their two cuts of the product, “we had a lot of men and genderqueer individuals very excited for our underwear as well, so we consciously design both cuts to fit all people.”
Play Out is the first line in the world to do this! The company’s websitefurthers their inclusive ideals as it insists, “No matter your gender identification, we consciously design everything – from the styling, coloring, and both cuts – to be appealing to every gender. We have had people of all gender presentations and identifications wear both styles of underwear.” The founders are also working to evolve the site’s language and gender descriptors to more all-encompassing terms to ensure that shoppers from every walk of life feel welcome. The ultimate goal, Sugar told the Mail, is to offer a lingerie option that isn’t made specifically with the male gaze in mind. “We want people to feel cool, happy and sexy wearing our underwear – but to feel that way for themselves, and not necessarily to please someone else.” Awesome!
Reprinted with permission from The Frisky.