Dress The Ed: Boden

‘The British J Crew’ is my jaunty new catchphrase for a brand that, let’s be honest, has traditionally had quite a wholesome, preppy image – Boden ain't 'edgy’ and I’m on an evangelical mission to change that.
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Publish date:
November 14, 2012
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Tags:
shoppables, fashion, boden

Earlier this season I wrote about Boden’s impressive autumn/winter advertising campaign which was shot on the cobbled streets of Hoxton and featured Megan Draper-style models skipping about in chic ‘60s-inspired outfits aka my idea of HEAVEN.

I’ve been smugly telling anyone who’s been foolish enough to compliment me on my new tweed jacket and denim shirt "Oh, thank you, it's Boden". ‘The British J Crew’ is my jaunty new catchphrase for a brand that, let’s be honest, has traditionally had quite a wholesome, preppy image – Boden ain't 'edgy' and I’m on an evangelical mission to change that.

With a fanatical gleam in my eye, I set my sights on Rebecca as a likely convert. I called in clothes – including pieces from a capsule collection created by Boden’s head designer Natalie Connor to celebrate the brand’s 21st birthday - and mixed them with stuff from home – a couple of t-shirts (H&M men's deptartment – cheeeeap!), Converse boots and some slightly battered red suede pumps from Asos.

So this is the first outfit - a classic Breton top (God I love a Breton top) worn with a polka-dot print skirt, which is described as 'A-line' but looked pretty pencil-y to us, and my Converse boots. It's crisp, the stripes and spots contrast nicely and I think she looks rather chic, don't you?

Up next, a gorgeous jacquard pencil skirt from the Limited Edition capsule collection which is only available online. The fabric is nice and thick which means it holds its shape (rather than clinging - I always appreciate this) and there's a subtle silver lurex thread woven through that makes it look and feel very luxurious. Oh, and pockets!

As the party season looms, this is a piece that would work easily during the day as I've styled it in this picture, with a tee and flats, then you could easily zchoosh (not a real word so I can't spell it wrong) it up for the evening. Just imagine the material shimmering by candlelight - pretty!

And now, I give you: cocktail trousers! These remind me of peacock feathers - the jewel shades of emerald green, deep blue and bronze are all woven together into a decadent jacquard fabric. They're beautifully cropped at the ankle and would look great with ballet pumps, kitten heels or mega-high platforms and if you can walk in those, my friend, you have my respect.

I balanced out the inherent jazziness of the trousers with a burgundy cotton tee. I'm definitely thinking 'post-work Martinis' for these trews...

Now when I suggested putting a classic black ribbed polo neck with black velvet slim trousers, Rebecca did start muttering mutinously about looking like 'a mime artist'. Such truculence! But ok, when she's doing this, I can see her point...

But bear with, bear with... Stop thinking Marcel Marceau and instead imagine Audrey Hepburn in the jazz club scene in Funny Face.

See? Much better.

So there you have it - I think I've converted Rebecca to the Boden cult - all it required was a pair of baseball boots and a couple of men's t-shirts. Easy. And if that doesn't convince you, I spotted Indie Queens Lauren 'Punka' Laverne and Jo 'Evening Session' Whiley at the Spring/Summer press day. So there.

All pieces featured available at boden.co.uk. Apart from my Converse, obviously.