This Crystal-Clear Moisturizer Is Sold Once Every Two Seconds In Japan

After a summer of big buzz, it's finally here to hydrate our dry, American skin.
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Publish date:
October 7, 2013
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anti-aging, moisturizers, japan, hyaluronic acid, wrinkles, fine lines, best-sellers, Hada Labo

You probably know a thing or two about hyaluronic acid; like how it's naturally present all throughout our bodies, including our skin, where it helps heal wounds, stimulate collagen, and increase hydration (it holds about 1,000 times its weight in water). That's why it's in so many skincare products and injectable fillers.

What you may not know is that there are multiple types of hyaluronic acid. Japanese folks probably know that because, first of all, Japan is ranked fourth in science education--we're ranked 21st (U-S-A! U-S-A!)--and also, they've had the Hada Labo skincare line for almost 10 years.

The cornerstone of Hada Labo is the marriage of three types of hyaluronic acid--Macro (a larger-molecule form), Micro (100 times smaller than Macro), and Hyaluronic Acid Plus (which holds even more water than "regular" hyaluronic acid and penetrates skin like whoa)--which creates a hyaluronic acid Voltron called Super Hyaluronic Acid. It's used throughout Hada Labo's 60-plus products, promising to rehydrate skin to the max while preventing lines and wrinkles.

Rumors that Hada Labo was heading west started a few months ago. And finally, finally, the line has landed at Ulta. OK, so, not the whole line. Or even half the line. Or even a tenth. Five products. But that's all right, because one of those products is Hada Labo's most popular formula, and one of the best-selling skincare products in Japan: Replenishing Hydrator.

Known as Goku-jyun Clear Lotion in Japan, Replenishing Hydrator will mess with your head before it hydrates your skin.

See, even though it's definitely a moisturizer, it looks nothing like one. Crystal-clear and super-lightweight, it basically looks and feels like water. It's not even thick enough to really be a serum. It's just magic liquid, OK? Roll with it.

You pump a few drops into your palm and then pat it on your face to quickly hydrate and plump up skin. You can use a cream if you want to after that, but you definitely don't have to. The moisture lasts a really long time.

But don't leave it at home, you fool! Just in case your skin is the super-dry variety and the moisture Replenishing Hydrator provides in the morning doesn't quite get you through the day, you can apply more whenever you want--on top of your makeup. Whaaaaaat? I am moving to Japan, bye.

Just kidding, I'm 34 and don't have a passport.

Having tried it, I can definitely understand why this flies off shelves in Japan at the rate of once every two seconds, and it will probably do the same here, especially considering it's only $18. (See, y'all, I don't like only expensive skincare products!)