Pure Tan Light Instant Tanning Foam, £32, cultbeauty.co.uk
First of all, I have a confession to make: I photographed my legs before applying this amazing fake tan which I’m about to tell you about, but then I forgot to get a picture of them looking all golden brown and lovely, so you’re just going to have to take my word for it, ok? I'm really sorry about that.
Right, now that’s out of the way I can begin: historically I have a hate/hate relationship with fake tan. Those gradual everyday moisturizer ones still smell all biscuity and when I was treated to a spray tan by one of the world’s best professionals I ended up looking bright orange and had to see Blur play Hyde Park like that, much to the amusement of my friends (even in the black and white photos I still look orange – how is that possible?)
But when a notoriously pallid pal told me to try a brand called Pure Tan that just came over from Australia and assured me that her own irritatingly golden skin was thanks to this wondrous product, I figured I might as well give it a try. Not that it would do any good, or change my mind etc.
My pale legs, pre Pure Tan. No you will not see an 'after' shot because I forgot to take one.
WELL. This stuff truly is idiot-proof. Being lazy, I didn’t bother exfoliating beforehand, but just stood in my pants in the living room and started liberally smearing the mousse (the Pure Bronze Light Instant Tanning Foam from Pure Tan to be precise) all over my arms and legs. It's a light brown colour so you can see where you're rubbing it in and it really is like applying a whipped up moisturiser - in fact it even smells like posh body cream, rather than burnt biscuits.
At £32 per 150ml bottle it's not exactly cheap, but on that one balmy day back in May when I trialled it, I stepped smugly out of the house an hour later wearing a sun dress looking properly tanned - not in a creepy, fake way, but in a sort-of Gwyneth-Paltrow-in-The-Talented-Mr-Ripley way. Miranda Kerr is a fan of the Pure Tan range (she uses the light mousse like me - we have so much in common!) and my notoriously hard-to-please mum also approved. If that doesn't convince you, I really don't know what will.
Pure Tan is available exclusively at Cultbeauty.co.uk