About ten years ago, my friend Pickles (her name is Tricialee, but that’s what I’ve called her since I was 19 years old) introduced me to MAC Wipes. She was managing one of their busiest makeup counters in New York City, which meant girlfriend always had a CRAPLOAD of products in her apartment at all times. She had more than I did because I was still new to the beauty biz and hadn’t amassed my own massive stash of loot yet. And of course, since Pickles worked at MAC, her makeup was always fully done and flawless. We have similar skin tones so I stole a lot tricks from her -– she’s the person that taught me that brown-skinned girls can wear blush. This is what I now preach to anyone who will listen. I love me some blush!
When Pickles gave me an extra pack of MAC face wipes that she had lying around, she explained that they were super-popular among professional makeup artists for obvious reasons: they got rid of makeup quickly, on-the-go. But at the time, I remember that most department store brands were only selling bottles of liquid makeup remover. Not many other (if any) towelettes were on the market. I did a little investigating and found out that MAC launched their wipes a whopping 13 years ago. Fast-forward to 2014 and everybody and their mama is getting in on the makeup remover wipes game, at every price point. I swear, new wipes come out faster than Rihanna changes her wigs.
Cetaphil recently launched Gentle Cleansing Cloths ($7.49 for a pack of 25) and on the fancy schmancy end of the spectrum, Clé de Peau Beauté just came out with their Makeup Remover Towelettes ($38 for 50 sheets). Apparently, Japanese women have been all about these things for a while, but they just became available in U.S. stores in March. Basically, beauty brands got wind that women were using baby wipes to take off their makeup, hijacked that idea and turned into retail gold. And now lazy face-washers like me can’t remember what life was like without them. Well played, beauty biz, well played.
Even though there’s been some backlash recently, I’m not at all interested in kicking my wipes habit. I’ve always been terrible about washing off my makeup at night. Partly because I inherited good skin and breakouts have never been a big issue for me. Also, by the time I’m ready to go to bed, I don’t feel like going through a full-blown skincare routine. And yes, this is the opposite of what I’ve recommended in countless skin care stories that I’ve written. I’m a hypocrite, I know. It’s just that wipes are so easy! And it’s not like I wear a ton of makeup anyway. These are the lame justifications that I make almost every night. A dermatologist once gave me a great tip for people who are skincare slackers: Wash your face as soon as you get home every night so that you get it out of the way before fatigue and laziness set in. I tried this and stuck with it approximately four days. Oh, wipes, I just can't quit you!
Any other face wipes junkies in the house? Which ones are you currently using? 'Fess up, people.