It's gonna get sappy up in here.
Oy vey—there is so much beauty news this week that there's no time for a cutesy anecdotal intro from me! (I know, you're heartbroken.)
You should take most beauty ad claims with a grain of salt
You're not stupid. You know that beauty ads make hyperbolized promises in an effort to take advantage of any insecurities you may have and any scientific expertise you may not. But a new study published in the Journal of Global Fashion Marketing reveals just how deceptive cosmetic marketing is.
Researchers analyzed the scientific, environmental and endorsement claims of almost 300 beauty ads and rated them as "acceptable," "vague," "omission," or "outright lie." In the end, they found that only about 18% of what's promised can be believed, even when the brands offer proven results.
"Those who back the claims with scientific evidence and consumer testing often use questionable methodologies for their substantiation," according to the study authors. [Time]
Katy Perry opened a pop-up shop for her latest fragrance... on Twitter
Want Katy Perry's new fragrance, Mad Potion? Yeah, from the look on her face in the ad, she's not sure she wants it either. But if you're solidly on board, you can't buy it at stores or even online retailers yet. It's currently available exclusively on Twitter.
Turns out Twitter has a "BUY" button—it hasn't been utilized too much since its limited September 2014 roll-out—which a new Twitter handle, @katyperrypopup, is using to let fans purchase the new peony-centric fragrance right at the top of their feed as a pinned tweet. [Fashionista]
Khloe Kardashian thinks Kylie Jenner's lip injections are NBD
I can always count on my older half-sister, Diane, to defend my cosmetic decisions to the media—if I had a nickel for every time!—and Kylie Jenner clearly can expect the same of Khloe Kardashian.
"Sometimes things bother [Kylie]," Khloe said in a new interview with Complex. "When it comes to her lips, I knew it was one of her biggest insecurities. She used to always take pictures covering her mouth. I didn’t even know when she first did her lips. It wasn’t noticeable, then it started getting bigger and bigger. I guess that was something she just wanted … Kylie might be 17, but from what Kylie has been through and the life she lives, she’s not a normal 17-year-old."
Interesting choice of words, considering Kylie seems to want to be normal, at least in some ways...Lululemon launched a limited-edition lager and I want to punch this alliterative sentence in the face
Yoga not relaxing enough for you? Why not get drunk first? And now, your yoga pants and pre-yoga drink-slamming can both come courtesy of Lululemon!
But, to echo a lot of the comments on that Instagram post, why?
Well, in an interview with the CBC, the director of marketing at Stanley Park, the brewery behind the collaboration, said, "I think Lululemon, by extension, is interested in talking to a more male beer-drinking crowd."
Uh... for real? The male beer-drinking crowd? Can't a lady enjoy an adult beverage when she comes out of child's pose?
Lady Gaga stars in a Japanese ad for Shiseido, but I'll take the dog, please, thanks
Presented without comment. OK, presented with one comment: WHO'S A GOOD DOGGIE?Ashley Tisdale is trying to make "strawberry bronde" happen
It was inevitable. After Blake Lively went light golden brown and called it "bronde"—a portmanteau of brown and blonde—other takes on this made-up word were bound to get thrown around. The usually blonde Ashley Tisdale, for example, went what appears to be warm light red, but...
Yep, she's calling it "strawberry bronde."
I, for one, love the color—it looks gorgeous. But I don't think it needs to be lumped into the whole "bronde" thing. Next thing you know, someone's going to dye their hair black and call it "jet bronde."
The "100 Years of Beauty" video for Germany is a departure from other countries' retrospectives
I was wondering how Cut would cover Germany, and now I have my answer. The country's fraught history, which includes splitting in two after their World War II defeat, is addressed with a split screen that shows the very different influences on the east and west regions.
Creative, but I have to admit, it makes me a liiiiiiittle uncomfortable to watch the model smile through the 1940s look, donning a military cap and flexing her bicep. It kind of glamorizes—or, at the very least, ignores—the fact that the Holocaust was happening, and she's casually portraying the Third Reich.
Nicole Richie is the curator behind Birchbox's latest collaboration
Did you guys know Nicole Richie has a VH1 show called Candidly Nicole? I think I did somewhere in the back of my head, but now that it's the reason behind a new Birchbox, it has my attention.
The "Birchbox x Candidly Nicole with Nicole Richie" guest-editor box features Laqa & Co, Rene Furterer, St. Tropez, OPI and Dr. Brandt products that they say reflect Nicole's trailblazing style. (Sure, I'll accept that explanation.)
New subscribers can kick off their subscriptions with this box when they use code LOVENICOLE.
- Which celebrity would you like to see curate a Birchbox?
- Would you ever buy beauty products directly through Twitter?
- What's the most outrageous claim you've heard in a beauty ad?