What This Indie Makeup Line Lacks in Controversial Ingredients It Makes Up for in CUTENESS

Velvet 59 is vegan, cruelty-free, paraben-free, gluten-free, and adorableness-full.

I recently came across the brand Velvet 59, an indie cosmetic company based right here in the good ol' US of A. The brand has a lot of things going for it, not limited to the fact that it's vegan/cruelty-free and 100% free of parabens.

It's also super-duper adorable, in case you couldn't tell, and offers a selection of hard-to-come-by colors.

Since I'm, like, totally in love with the brand, I figured I'd give you a mini-scoop on their offerings, complete with swatches of their liquid lipstick, regular lipstick, contour palette, mascara and an eyeshadow palette. Let's do this!

My Fair Lashes, $23

My Fair Lashes is a slick mascara formula that lengthens and thickens. The wand is a peculiar one: it's thick, and the bristles are short and hard. There's also a small section that's tapered to allow for easier application.

I find that two coats provides a natural-looking finish, though it does take a little bit longer to dry than other mascaras.

Contour Is a Girl's Best Friend, $45


This is a cream-to-powder contour palette. The top three are intended for highlighting, with the furthest right offering a shimmer option. The lower three colors are for contouring. While the darkest color is quite dark (too dark for me), I do wish they provided a complete palette for darker complexions (Anastasia Beverly Hills offers one that's very similar if you're interested).

Regarding the quality, it applies and blends seamlessly into the skin. I use both my fingers and a sponge.

The Exotic Lotus Palette, $39

Again, you really can't beat the cute factor here. This is the brand's Exotic Lotus Palette, which features eight different eyeshadows.

My first thought about this palette was that it offered some truly unusual colors. From left to right on the top: a matte pink cream, a shimmery orange/brown/red, a dark matte plum, and a shimmery beige. From left to right on the bottom: a black with silver sparkles, a muted matte plum, a muted matte orange, and a terra cotta matte brown.




Liquid Lipstick, $20

Velvet 59's liquid lipsticks turn to matte once applied and have some serious longevity. In fact, you'll need makeup remover to wash it off (or a lot of elbow grease).

I don't particularly think the top color is flattering on my already very pale complexion, but I wanted to show the contrast of the super light and super dark colors.


Creamy Lipstick, $18

The lipsticks are an interesting matte-meets-creamy formulation. They go on looking and feeling matte, but once you build up color it somehow starts to feel and look very creamy. They also smell like sweet vanilla cupcakes and are housed in the cutest gilded tube.

The other colors are Topanga, a very '90s nude, PCH, a pinkish-nude, and Pink Pipeline, a dusty pink.

  • What's your favorite indie makeup brand?
  • Are you feeling any of the products above?