Milani Drops 30 Shades Of Gel Powder Eye Shadow

The $4 eye shadow packs a ton of pigment and a wide range of colors in three finishes.

When I first heard about Milani’s new Bella Eyes eye shadow range I was excited to give them a go, especially since they have a gel powder formula.

Gel powders work just like they sound: they start out as a gel and transform (as if by sorcery) into a powder. Milani was kind enough to send me a few to try and I was so impressed that I went out and bought a few extra.

There are 30 shades (from neutrals to brights) in three different finishes, which makes for a lot of diversity in terms of the types of looks you can create.

The three finishes are satin matte, metallic, and shimmer, and they're all consistent in their quality. The first thing I noticed as I was swatching each shadow was how pigmented they were. As for texture, all of the shadows are very smooth, creamy, and easy to blend. Plus, they can be worn wet or dry!

Two of the shades I tried, Bella White and Bella Caffé, were the satin matte finish--creamy, soft, and not at all chalky.

I found Bella White to be especially impressive. I don’t typically wear white shadow because it can look harsh against my skin tone and, in most cases, it reads chalky and dusts right off. This white applies true to color and blends easily for an effect that's not too stark. I only made one pass with my finger when I swatched it.

Easily the most pigmented of the bunch, the metallic finishes were my favorite. The color is intense and super rich, so it really pops against the skin.

The shimmer shades are a close second to the metallics. What I like most about them is that they have a great sheen, but they don't make my face look all glitter bombed. It’s a grown up kind of shimmer that adds a nice glow to my eyes.

I’ve been a huge fan of Milani Cosmetics for a while now, and these Bella Eyes gel powders are a total win. Here's how I've been using them.


Have you tried these yet? What other Milani products are you a fan of?