In Pictures: Makeup at the Mara Hoffman Fall 2016 NYFW Show

Bright eyes, dewy contoured skin and voluminous berry lips — this is an early favorite for me this Fashion Week.

We're in the throes of New York Fashion Week, and though it's been brutally, bitterly cold here in NYC compared to the comparatively balmy weather I'm used to in Phoenix, I really can't complain. On Saturday, I had the privilege of seeing Mara Hoffman's Fall 2016 collection, and the entire presentation was jaw droppingly stunning.

Mara's overall beauty look was very inspired by strong women — think Grace Jones and Bianca Jagger — and in terms of makeup and hair, she drew from the mid '20s and '70s.

I love that she chose such an eclectic mix of models, as well, as you'll see in the pictures from the actual presentation, below. I say "presentation" quite deliberately, as she opted to not do a catwalk. Instead, she had models standing against greenery or sitting on vintage chaise lounges while electric violins played in the background.

Anyway, let's get straight down to business: the makeup.

True to Mara's style, the skin was kept fresh, very natural and dewy. The makeup artists also did a little bronzing and contouring action using palettes from Laura Mercier and Kat Von D. For blush, Mara opted for Make Up For Ever HD Blush in 410, a medium coral that I find to be the perfect blend of pink and orange.

Fun fact: Mara is very particular about brows. She doesn't like them super-arched or overdone. For that reason, the models' brows stayed pretty natural and subtle. The artists did, however, use brow powder and gel to create texture and dimension.


The eyes were my favorite part of the entire look, mostly because I love to live vicariously through others' bold color choices. They used some seriously bright colors on all the models, but notice that not all models wore the same bright colors. Some were in purple and pink, some straight blue, some green.

To add even more drama to the eye look, the artists used four to five coats of Marc Jacobs Velvet Noir Major Volume Mascara, and then used tweezers to clump some of the lashes together.


For lips, they used two different berry shades by Bite Beauty. The darker shade was placed strategically around the outer edges while the lighter color was placed on the center of the lips. This created a more voluminous, dimensional lip.

And because we wouldn't be looking at this makeup if it weren't for the clothes, here are some shots, for your viewing pleasure, of...

The Presentation






All photos by Wendy Rose Gould.