Pros And Cons Of The Color Me Foundation Applicator

It's not #flawless, but it's pretty neat.

Created by makeup artist Eric Jimenez, the idea behind the Color Me Automatic Foundation Applicator is to create “flawless” foundation coverage in a matter of a of minutes.

Say what?! On average it takes me about 10 minutes to apply my foundation, concealer, and powder because I like to make sure I have it evenly spread and buffed into my face. The thought of being able to significantly cut that time down had me very intrigued--especially because I’m basically late to life.

In the universal starter kit for the Color Me, you get one automatic applicator, one sponge attachment for liquid and cream foundations, and one sponge attachment for pressed and loose powders.


The liquid applicator sponge feels just like the little sponge wedges you get at the drugstore to blend your makeup with. I don’t use these types of sponges, so I was interested to see how they would fare in terms of blending.

The powder applicator felt like a standard powder puff--soft and plush. The gadget comes with the liquid sponge already in place so all I had to do was remove the cap, add the suggested amount of liquid foundation (a pump and a half) directly onto the sponge, and dot it on my forehead, cheeks, chin, and nose.

After that I pressed the little button on the front and it came to life! The applicator vibrates and loosely mimics the feel of gentle finger-tapping; it felt kind of nice actually. I moved the applicator in circular motions all around my face, taking care to get up to the hair line and blend down to my neck.

Now that we covered the basics of how you use this contraption, let’s talk about whether or not it’s worth the $54 price tag…

This device does exactly what it says it’s going to do: it blends foundation to perfection in a short amount of time. (It took me a total of three minutes to do my foundation, concealer, and powder.) I also liked the way my skin felt after I was done. It really buffed the foundation in rather than leaving it sitting on top of the skin. I didn’t have any streaks and the coverage was very even.

That said, there were some things that I did not like about the Color Me. I tried the liquid sponge attachment with three different types of foundation--regular liquid, BB cream, and serum. Although the end results were consistently good, I was really unhappy with the amount of product that I needed to use to get my regular amount of coverage. The instructions said a pump and a half, but I kept having to go back and in and add product because the sponge seemed to absorb it quite a bit. This was less of an issue when I put the foundation directly on my skin in dots and then used the applicator to blend. But I still had to use more product than normal.

The other thing I don’t like about the product is that you have to replace the applicator attachments frequently. Suggested replacement time is after seven uses, so if you are a regular makeup wearer like me, that’s once a week! Now, I did try to wash my sponge to see if you could stretch out the lifespan of it, but it didn’t have quite the same texture post wash (it still worked well, though). The replacements cost $9 for a two pack, so you’re looking at an additional $36 monthly if you wear makeup every day.

Overall I’m very happy with how well this gadget works, and I love how quickly it blended my foundation, but I just can’t get behind the lack of cost-effectiveness. I don’t mind dropping some dough on a product that works, and I would definitely continue to use this if they found a way to stretch out the life of the attachments.

Would you use this gadget for foundation application? What other kinds of space age-y contraptions have you used in the name of beauty?