Finally! An App to Help Black Women Find Their Perfect Makeup Shades

A popular Instagram account has become a super-helpful app.
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Publish date:
March 8, 2016
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Tags:
apps, Instagram, swatches

If you're like us, you swipe a lipstick on your hand or forearm to test the shade against your skin tone. And, while some websites like Maybelline and Lancôme showcase women in three different hues (typically fair, olive and a toffee-brown hue) sporting the lipstick or eyeshadow being sold, you can never be certain that the lipstick will look like it does on the model — particularly if you are a woman of color.

If you're a brown girl on the beauty hunt, then you know that the struggle — on all fronts — is very real. Enter Ofunne Amaka, beauty girl after our own hearts, who started the Instagram page CocoaSwatches, which according to the bio, "[Showcases] the latest makeup swatches on various complexions underrepresented by the industry."

And, unsurprisingly, brown girls are taking notice — CocoaSwatches has 20.2K followers in counting.

In an interview with Popsugar, Amaka stated, "When I started the Instagram page, I just wanted to see makeup product swatches on someone who looked like me."

CocoaSwatches now has an app for women of color to share their favorite products, as well as find images of women of various complexions wearing various makeup products. As advertising and beauty industries continue to overlook women of color, it is refreshing to see that we are taking beauty into our own hands and collectively forming our own cosmetic communities. #BlackGirlMagic indeed.

The CocoaSwatches app is available for free.

This post originally appeared on essence.com: Finally! An App to Help Black Women Find their Perfect Makeup Shade; Virginia Lowman

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