Oh, don't pretend like you don't have one!
Like William Henry Harrison’s presidential term, the life of a hard-working drone bee, and Kelly’s hair, sometimes, things get cut short. It’s only natural, really. Combine that with living in this overstimulated media age, as we do, attention spans shorten, and stories turn into tweets, emotions into emojis.
We’ve pretty much solidified ourselves as Generation Abbreviation.
Gen Abbrevs, you’re chill AF. Def, totes maj, obvi, amirite?
The makeup and beauty world has not been immune to this shorthand, abbreviation, and acronym trend. If anything, it’s been an active participant in paving the way for like-minded consonants to cozy up next to each other with BB, CC, and P+P, for example.
So, here’s an outline of what the hell the most common abbreviations in the makeup and beauty world stand for to give you the breakdown of what’s being said when nothing comprehensible is actually being said.
AHA: Alpha-hydroxy acid
BB Cream: Beauty balm cream or blemish balm cream, depending on where you live
BHA: Beta-hydroxy acid (typically salicylic acid)
BO: Body odor
BOGO: Buy one get one (free)
CC Cream: Color correcting cream
COTW: Comment of the Week (duh!)
Dupe: Lower-cost product or hack that is almost identical to a high-price product
e.l.f.: Eyes Lips Face
EPF: Environmental Protection Factor
FP: Finishing powder
GWP: Gift With Purchase
HG: Holy Grail
LOTW: Look of the Week (of course!)
MUA: Makeup artist
MUAC: Makeup Artist’s Choice
MUFE: Make Up For Ever
No Poo: Term used for methods of washing hair without traditional shampoo
PL: Private label
P+P: Prep and prime
UD: Urban Decay
UVA: Ultraviolet light waves with a long wavelength
UVB: Ultraviolet light waves with a short wavelength
YSL: Yves Saint Laurent
This is only to get you started on the cool, hip world of abbreviations and acronyms. Life is hard, so cut corners when you can, is what I’m saying. No need to do more work than needed when communicating, because, like, we all need time to wash our faces, put on SPF, then BB our BB creams, before we use E/L, E/S, FP, and lippies for our LOTW.
You know, priorities, baes.
- What other abbreviations are out there in the beauty world that you've been scared to admit confuse you?
- Do you love shortening words as much as I do?
- Did your attention span make it through the entirety of this article?