When the new goop skincare line was announced a couple of months ago, I had one of those moments when I thought, "wait, isn't that already a thing?" It just feels like a no brainer, like it should have been here all along.
goop started off as Gwyneth Paltrow's weekly newsletter and evolved into a website and a full lifestyle brand, and now, they've launched a line of skincare. goop is all about being an all-natural, organic line of luxury skincare, free of toxins and plastics that are found in some luxury beauty products. goop partnered with Juice Beauty, a company that has already been producing organic beauty products for years, to create six products that mirror all the high end ones without any harmful ingredients.
Actually, okay, think of it this way: Gwyneth Paltrow is a very famous movie star, which of course means, you know, she's rich as fuck. She's also a known health enthusiast and lover of all things organic. She has access to all of the best skincare in the world, but was still looking for something better: a collection she felt comfortable using. So she paired up with a trustworthy company with a killer reputation and just did the damn thing herself.
Now, I'm not sure if it matters but nowhere on their site does goop claim to be totally "chemical free," they just drive home the fact that they're free of harmful chemicals, plus being natural and organic and all of that. There's a whole conversation in beauty about "chemical free," what it means and what it doesn't, since, you know, everything is a chemical. Queen Claire has talked about it here on xoJane before, if you care to dive into it.
I, for one, don't care about chemicals on my face. I know I should be more careful about knowingly exposing myself to chemicals and toxins, but like, I don't smoke, what more do you people want from me. Anyway, my face and I really wanted to try a few of the products, so the goop team hit me with a few things so I could give you guys my chemical-loving opinion. First, the cleanser.
First off, it's a cleansing balm, if you're into that. It's actually not unlike the EVE LOM cleansing balm that everyone loves, down to the fact that it comes with its own cleansing cloth. The two cleansing balms feel completely different, though. Open the jar and both products are solids, goop's softens up in your hands and almost becomes a cream much easier and faster than EVE LOM's, which is not to say it's better or worse, just different. Also, it's smoother on the face. There's no exfoliating grit to it.
Olive, almond, and coconut oils provide rich hydration (I love when cleansers are packed with oils,) iris helps strengthen the skin's protective barrier, daffodil helps fight discoloration (WHICH I AM STARTING TO HAVE SEE A LOT OF ON MY FACE RING THE ALARM) and shea and cocoa butters help impart a luminous glow.
Cleansing balms are certainly a lifestyle, and if they're your preferred method of cleansing, this is definitely one to check out. Personally, I like cleansing balms a lot because they're wonderful for your skin, but I don't trust my face enough to use them exclusively. My bitch-ass skin is still a little unpredictable, meaning I never know when a blemish is going to make a guest appearance on my face, so I like to use a cleanser with a few acids in it a couple times a week, and rotate it out with something gentler every other day. While I personally wouldn't use this as my only cleanser, I use it about every third day, or, if I wash my face more than once on any given day, before I go out or something, I'll use it the second time I wash. I love how supple it leaves my face and how nourishing it is.
I'll mask with anything. You could hand me a mask and tell me "This is the best mask on the market but there's a 25% chance that it's going to blind you" and I'd be like "hand it over."
My go-to masks are decongesting masks, to yank all that shit out of my pores (why am I not masking right now? why are YOU not masking right now?) I don't really fuck with moisturizing masks, for my face, my hair is a different story though. I always love masks that use chemical exfoliants, and I really like this new joint one from goop.
The Exfoliating Instant Facial contains all of your favorite alpha and beta hydroxy acids that help to decrease the appearance of hyperpigmentation and sun damage, while plant-based cellulose beads to gently exfoliate. Like the cleanser, it contains daffodil to even skin tone and iris to strengthen.
Apply this after cleansing and before moisturizing, leave on for three minutes, rinse, and your skin feels smoother, looks tighter, and after continued use, you'll see more clarity.
If you have sensitive skin, this may not be the mask for you, as it contains six acids and might be a lot of drama for your sensi skin. No matter what your skin type, if you use this, make sure you're using an spf as skin can be more sensitive and prone to burning after chemical exfoliants.
Even though I'm all about a decongesting mask, three minute chemical exfoliant is great because I can do them as I'm getting ready and don't have to plan for an extra 20-30 minutes in my routine while I wait for the mask to work its magic. I can cleanse, throw this on, brush my teeth, do my hair, and by the time that's all done, so is the mask. In fact, let me do a roundup of the best quick fix masks because if I had more of them, my skin would look even better.
Have you tried anything from the goop line? What celebrity or website would you like to come out with their own line of skincare? Chat me up in the comments!
Tynan's skin is behaving for the moment on Twitter @TynanBuck.