Create Your Dream Fragrance With The Loveliest Science Experiment Ever

Aromachology allows you to customize every note of your perfume, and the experience is just as delightful as the result.
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Publish date:
May 8, 2014
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Tags:
perfumes, personalized, shopping, Toronto, Aromachology

After an impromptu brunch with a lovely friend of mine, I
decided to introduce her to my all-time favourite boutique in Toronto, Jacob & Sebastian.

They carry the
most hard-to-find and decadent beauty essentials alongside gorgeous soaps,
candles and perfumes. This lavishly designed Queen West boutique is garnished
with features like a giant claw foot tub, which is always merchandised to
perfection. The store absolutely vibrates with luxury and remains the only place in
Toronto I can rely on for Malin + Goetz lip balm. It's also home
to the most helpful and friendly staff I think I’ve ever met.

It should have been no surprise that
this perfectly curated boutique would house the ultimate custom perfume
experience by Aromachology. (But it was, albeit a very good one.)

It was here I discovered what looked like a lipstick lover's
idea of a science experiment: beautiful pastel liquids housed in gorgeous
teardrop glass spouts. Completely intrigued, I
investigated further.

I noticed a variety of scents all lined up in their own
test tubes in the front of the display. Their labels adorned with words
like “sensual” “comforting” and “spontaneous.” I obviously smelled them all. I
wasn’t entirely sure what this whole display was about (I was completely
unaware that such a customized experience existed in the fragrance world) but I
absolutely knew I needed to find out.

Aromachology’s fragrance booth allows you to
find your ideal base note from five options, ranging from sophisticated and sensual
to bold and brisk. Once you’ve established your personal base note (mine was a gourmand), you are
given the opportunity to customize this scent even further.


If you’re anything like me, by the
time you’ve discovered Aromachology’s gorgeous set-up, you’ve probably already
smelled everything and established which base you like best. My favourite?
Totally Edible, the featured gourmand scent.

The next step is selecting your favourite top notes. These are
perfectly mixed together into a brand new bottle just to your liking. I always
veer toward sweet, decadent fragrances so I naturally opted for what I
would describe as coconut and rich vanilla top notes.


This perfume ranges on the pricey side at $160 a bottle, so if
you’re anything like me you might have to settle for Aromachology inspired
daydreams. I got as close as I could get to the creation of my custom perfume,
and I have to say, I might just start saving my pennies to finally have a gorgeous Aromachology perfume of my own.

I’m
so impressed with every step of this process, from the gorgeous display to the
packaging. Every aspect and detail has clearly been thought out to help you
create a scent as unique as you are.

Photos by Jill Botting